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Paul Krupin’s Trash Proof Marketing and Publicity Blog

New Search Engine Marketing & PR Tool

New Search Engine Target Marketing & PR Tool - Test of a new search engine marketing and PR research tool

Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage.

Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them.

If you find them, then you send them personal messages or a pitch or a proposal that allow you to be seen on their web pages, or in front of their auidence members or subscribers, with links back to your site. This improves your inbound links and the content people see on these other sites drives traffic, and creates interest and increases the number and quality of the prospects who are interested in buying what you offer.

That’s the theory anyway. But try using a search engine to target properly. Now you experience the real pain of the Internet. The excessive time, the web sites that don’t provide you with good information, the slowness, and the sheer volume of places you need to visit and material you need to read to find the right, trustworthy and reliable information – the critical business intelligence you need – to improve and grow your business.

The results you get from simples searches tend to be all over the map. It takes special skill to refine a search. Each search engine is sometimes different and requires special syntax.

Finding the right web sites say for your particular product or services, for a blog tour, or the right discussion groups and mailing lists, or the right affiliate sites for your product, is very simply a time consuming and arduous task.

Wouldn’t it be nice if you could do this precision searching and targeting all in one location?

Well that’s why I’m creating a news specialized search tool that operates like a tv channel changer for specialized search engines. It basically allows you to enter your key words and then search all the top sites you’d want to search for custom targeted marketing and PR, all off one page.

Enter the words once and click – you’re on the top searchable resources specifically selected for targeted marketing and PR.

This tool is deceptively powerful. One commenter stated to me that the power of this system defies first pass comprehension. That’s I want your help and feedback.

I’ve created a beta test site. Will you also look at this and give me feedback?

Here is a sample page of results for one common keyword for the self-publishing industry.

(keywords= “self publishing”)

Each of the 50 + search engines listed is selected to help lead you to information, people, and organizations you’d want to contact if those were your key words.

The categories of search engines that a person who wants to do targeted pr and marketing include:

1. the regular web search engines

2. images

3. audio

4. video

5. books stores

6. ezines and newsletters

7. social networks

8. discussion groups and mailing lists

9. podcasts

10. affiliate programs

11. chat rooms

12. usenet

13. forums and message boards

14. media – magazines, newspapers, radio and tv

15. news search engines

16. SEO/SEM Tools

Look at the results page for the keywords “self publishing”. As you use this one page, you get to see the results in a new page. This one page allows you to send your key word search to about 50 search engines in each of these categories.

You can’t do this from the top search engines unless you search out and fund these searchable resources first. Here they are all at your fingertips just one click away. You don’t even need to retype your words. Just click on the search engine.

We’ve also programmed it so that each time you search, yoiu are getting an advanced search, not a simple search. This improves the quality pof the results for you.

With multiple words, the “quotes” for this search are on automatically. However, you can turn the quotes off with a click and expand the results any time.

The Search Word Pro web site is designed right now to be a subscription based license for a year which allows people to save their searches (100 of them) so it operates like a personal work station. The search page and link can be shared by email so it also has great utility as a viral and client tool, much like I’m doing with you right now. I can also create and license customized search tools like this on any topic.

What do you think? Did I leave any major online marketing categories out? Area there searchable resources that should be added to the list?

Comments welcome.