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A Book Publicity Success Story for a book published over ten years ago

A Book Publicity PR Success Story - about a book published over ten years ago

I just had to share this one hot off the press.

About a month ago I wrote a news release for client Susan Casey, author of the book Women Invent! The book was first published in 1997.

I decided to create a feature story and I worked with the author to develop quality detailed content with an offer of photos highlighting the accomplishments and achievements of famous women inventors from the past 100 plus years. We sent out the news release email html in early February to a custom list of science, education, and women’s media nationwide.

Here’s the link to the article published yesterday March 31, 2009 in Fast Company Magazine:

http://www.fastcompany.com/article/some-greatest-inventors-were-women

Lesson learned – the age of the book doesn’t matter. Galvanizing content and timeliness matters.

March is Women’s History Month.

Good to the last drop!

If anyone wants to see the news release pdf file please send me an email.

Paul J. Krupin – Direct Contact PR
Reach the Right Media in the Right Market with the Right Message
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