Publicity Planning for Fall of 2009
If you want to get more publicity, then you need to look ahead and identify the opportunities that will be coming your way.
So get out your calendar and think about what sort of article you’d like to see come out in the months ahead.
Identify the holiday or date or season that allows you to create a tie-in.
Then craft a news release or an article that’s appropriate for that date or event.
Pay attention to the crucial lead times and transmit the pitch idea to the right media to ensure that your proposal gets the timely consideration and attention it deserves.
To help you identify what’s coming up, here’s a quick look ahead at the next few months of opportunities.
Today is August 19, 2008
Ramadan begins Friday
Labor Day is three weeks away
Columbus Day is three weeks away
Grandparents Day is three weeks away
Rosh Hashanah is one month away
Yom Kippur is one month away
Fall is one month away
Halloween is two months away
Election Day is two and a half months away
Thanksgiving is three months away
Christmas is four months away
New Years Day is four plus months away
Valentine’s Day is five months away
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
You can get your free 2009 Annual Publicity Plan download here.
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