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Knowing versus doing – knowledge versus the application of knowledge

Knowing versus doing - knowledge versus the application of knowledge

An author came to me with a half written book and said what do you think?

I asked him what qualifications and experience he had to write this book? Why should people believe him?

He said, “I self published 3 books and read 25 marketing books and attended half a dozen seminars”.

I asked do you teach? Do you speak? Do you consult and practice? Do you work with clients and success stories you can tell?

No, no, no, no, and no.

I advised him that he may have difficulty getting people to buy his book when he finished it.

Knowledge is not powerful in and of itself. The application of knowledge is what is powerful.

There is a difference between being a student and being a teacher and being a practitioner.

People know it when they see it. Do what you are best at.

Posted on Monday, September 20th, 2010 at 8:26 am In
action planning, helping people, ideas, influence, writing, writing books