Direct Contact PR, Internet media faxgrowth




 
amateurfetishist.com

Paul Krupin’s Trash Proof Marketing and Publicity Blog

Being effective when pitching articles

How to be maximally effective when pitching articles

Client was heading to meetings with the National Speakers Association and she asked me if there was anything I wanted to share with them about how to be most effective when pitching articles. Here’s what I suggested:

To be maximally effective with articles:

1. Do your absolute best to help the people they can help the most on the biggest most pressing problem facing them; and

2. Target the right media with exquisite care and realize that you only need to reach the media who can reach YOUR PEOPLE. No other media matters.

3. Deliver the problem solving content in whatever format the media wants it to be delivered so that it can be easily published and utilized.

Have a great time!