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A Simple Publicity Plan

Steps to implementing a simple publicity plan

The steps to creating a simple publicity plan are this:

· Know your goals and objectives
· Arrange your critical facts and data
· Study existing news coverage to learn media preferences and style
· Write your news releases to fit in and fulfill media needs
· Transmit your news releases to your target key media
· Follow up to fill informational gaps and to confirm coverage

Posted on Wednesday, June 22nd, 2011 at 11:18 am In
planning, publicity planning