So many people struggle when they pitch media for coverage. They really don’t understand what media want and need.
The 3 I Technique makes it very easy to select the best topic and then nail it on the first try.
And with news search engines to aid you it doesn’t matter where you are are at all. You just search on your keywords to identify the most recent media coverage.
Then you use the 3 I Technique and design a proposal for media coverage that matches readership interest and editorial style. Push the conversation forward in a new direction carefully and strategically.