Direct Contact PR, Internet media faxgrowth




 
amateurfetishist.com

3 I Technique

Getting More Publicity – The 3 I Technique Video

So many people struggle when they pitch media for coverage. They really don’t understand what media want and need.

The 3 I Technique makes it very easy to select the best topic and then nail it on the first try.

And with news search engines to aid you it doesn’t matter where you are are at all. You just search on your keywords to identify the most recent media coverage.

Then you use the 3 I Technique and design a proposal for media coverage that matches readership interest and editorial style. Push the conversation forward in a new direction carefully and strategically.

Getting your articles syndicated is challenging but worth it

Getting your articles syndicated is challenging but worth it

I’ve worked on syndication strategies for a number of authors with the designed intent on increasing newspaper and magazine coverage as a means to achieving the platform and name recognition necessary to command a spot at major syndicates like Creators. It’s very difficult to be successful unless you commit to growing your devoted fan base audience and network over a long period of time. The competition is cutthroat. The demands are incredible.

The plan very simply, you create a pitch that offers a formatted ready for publication column designed for cut and paste utilization and you pitch it out there to your target media with four or five additional installments.

You tell the media, try it for free, and if you like it (e.g., the feedback they get helps them sell more subscriptions), then maybe they will buy what you offer on a regular basis. You must be prepared to sell each column cheap $1 to $5 a week for newspapers) and you raise your prices to whatever your market can handle. So $5 a week from each of 100 newspapers is $500 a week. 200 newspapers is $1000 a week. Sounds easy? It’s not.

We have been only semi-successful at this for most people who have tried it. Media actually tell us, “why should we pay you when we have so many people offering to do this for free?” The answer has to be “Quality and Sales” and you have to prove it quick and keep on proving it or they stop paying you.

Sometimes, we pitch single articles and get offered a regular column. Does it pay enough to justify the effort? It depends. Can you syndicate from a single position? Yes. Look at Dave Barry. His humor posts from the Miami Herald were syndicated nationwide.

Can you write something that turns people on like Dave Barry does? Prove it.

Of course, nowadays there are content mills out there that will take contributions from *anyone* who wants to give away content. It helps them grow, but the benefits to the author are often very low, even non-existent. Even a regular contributor position on the famed Huffington Post doesn’t automatically mean that much any more.

The ROI of course really depends on the person and whether the writing produces the interest and conversion to sales. People with expensive or multiple books, products or services income streams have an easier time achieving a break even plus. The ROI (return on investment) and ROTI (return on time invested), is worth it when you make more money off very few sales.

You have to test and pitch and improve and test and pitch again and again and again and again. You don’t just write in a vacuum. You develop, test, deploy, analyze and improve.

My simple acronym for this process is this: CACA

C – Create

A – Ask

C – Create again

A – Ask again

Your objective is to keep on placing things before YOUR people so they can decide to participate, play or purchase. But just realize that this is hard to do. Think about it! When was the last time you read the newspaper, and went and grabbed your credit card.

Few authors realize that creating the book is only the beginning. To be successful they have to find satisfaction in connecting with people again and again till they get enough action to pay for their investment in the work they created. It’s not just mechanics and technology. It’s not just fine art or excellence in creative writing.

There’s persistent, dedicated systematic communication outreach that has to drive people to action.

Success often lives or dies with the close monitoring of the one-to one relationship developed between the author and his or her audience. That is where the author must determine “what did I do and say that turned you on?”

Learn this and you can use the incredible array of media technologies.

Fail to learn this and nothing happens.

Just remember triumph is TRI with UMPH added.

Magic in a Message – Creating the Irresistible Pitch – slide show

Slide show shares some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Includes the 3 I Technique and the 20 best topics.

Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation.

http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf

So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns people on one person at a time. You just have to keep talking to people and pay attention to what you said when it happens! I call this the miracle of the microcosm because people can do this anywhere and everywhere. It doesn’t matter where they are at all.

And once you learn the magic words that turn your people on, you can then you can use all the media and other marcom technologies as a force multiplier to repeat the message and keep reproducing the effect.