My college age kids are both hunting for summer jobs right now and needed a quick bit of advice on their resumes and cover letters. One of my favorite experts in this area is Kevin Donlin, job hunting expert, author and consultant. In this seven minute video he offers up some of the most crucial and easy to implement tips for making sure that your letters and resumes do exactly what you need them to do right when your target reads it.
This advice has some very important parallels in business sales letters, proposals, and in marketing materials, like news releases.
So this video will help just about all of us folks who need to convince anyone to hire us.