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The Magic of Business – Spells That Make You More Successful at Everything You Do

The Magic of Business and How I Got to Be in Book with Donald Trump

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The Magic of Business and How Getting to Be in a Book with Donald Trump Resulted in the Creation of Presari

There’s an energetic discussion taking place on the Writers Helping Writers Group Facebook Page

The discussion focuses on the trials and tribulations of making a living writing.

So in looking for helpful ideas to share, I went online and found this link to a piece of work I did many years ago.

In all these years, I really never looked really closely at something I was published in until just yesterday. It suddenly took on new significance.

Sometime in 2004, I met Dawson Church and Jeanne House, publishers and owners of Elite Books, at a Book Expo America meeting. I got to do publicity for several of their book projects and we go to know each other. They told me about an upcoming project, for a business leadership anthology. The title of the book was called “Einstein’s Business”.

Well my kids and wife had done a trip to New York City and my daughter janet had taken a fun photo of me, standing in front of a famous picture of Albert Einstein which hangs in the gift shop at the Museum of Natural History.

The kids say this photo is proof of reincarnation since so many of the facial features align so well.

So I shared the photo with Dawson and Jeanne, and they we had a good laugh together. Then they asked me if I’d be willing to contribute a chapter to the book.

The book was published in in 2005.

My ten page offering was placed in Chapter 27. It’s called “The Magic of Business”. They said it was OK to share my chapter, so I uploaded it to Scribd.

You can read it for free. Here’s the link:

The Magic of Business

And here is the original color picture (Photo credit – Janet Krupin).

Paul Einstein - Einstein's Business

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So here it is January 2018 and when I found the link, I went and grabbed the book of my shelf.

I’d not looked at it super closely in over ten years.

Lo and behold, the book is a remarkable compendium of some of the best business & leadership ideas offered up from 46 rather remarkable people.

I found myself in the company of Stephen Covey, Daniel Goleman, Tom Peters, Oprah Winfrey, Martha Stewart, John Maxwell, Jeanne House, Robert Allen, Robert Kiyosaki, Faith Popcorn, John Gray, and many others…

… including, would you believe it, Donald Trump.

Yes indeed. His contribution in Chapter 24. It is titled Change Your Altitude.

We are in the same part of the book, Section 6 – Inner-Directed Change.

Personal observation – his contribution is all about him and contains a lot of hot blustery fluff.

Life is full of surprises. I don’t know whether to be happy or sad. Fact is stranger than fiction.

Here’s the link to the book on Amazon:

Einsteins’ Business: https://www.amazon.com/Einsteins-Business-Imagination-Excellence-Workplace/dp/B001D25YOQ

The Birth of Presari

The The Magic of Business identifies all the key principles and critical motivational drivers that focused and guided me to create Presari — the custom search tool I created to help people select the best sources of information and use the best keywords to find the best information.

Basically, it’s the result of me being on a mission and a path to creating technology that helps others uncovering and make use of:

The Magical 3 C’s:

* Content
* Connections
* Communications

So if you want to experience some magic, head on over to www.Presari.com enter some of your most important keywords and see what sort of magic you can create.

Content Marketing: Using The 3 I Technique to Create a Publishable Content

Content Marketing: Using The 3 I Technique to Create a Publishable Content

I received lots of questions today about how to get the most out of my 3 I Technique.

There’s a neat way to create publishable content that you pitch in a news release. It’s called, “The 3I Technique” and you use it to create appropriate publicity materials for yourself, using articles about other people (= PR success stories) as a guide.

The 3I Technique works like this:

Step 1. Identify the Success Story (using the search engines to identify appropriate articles)

Step 2. Imitate it (pick one and mimic it line by line)

Step 3. Innovate it (by writing an article just like your success story, but using your own information).

Very simply, you must follow in the footsteps of those who have been successful with the media before you.

Using the 3 I Technique allows you to identify other successful media coverage and leverage it for your own practice.

Now to arm you so that you can develop releases and deploy these strategies freely, do a number of searches using your key words.

Then you’ll be able to use The 3 I Technique and do what’s necessary any time and you’ll be on your way.

Things you can’t do if you want publicity — What definitely doesn’t work

There are certain news releases that simply look more like advertising that news to most editors. Thus, while commercial advertising elements generally may be great for direct marketing, they are generally are fatal when placed into a news release.

¨ Anything that resembles a request for free advertising.
¨ Hard sell commercial pitches or marketing hype.
¨ Pithy quotes from executives & corporate gobbledygook.
¨ Clearly incomprehensible technical mumble jumbo.
¨ Freebies or discounts on prices or demos or consultations.
¨ Offers for free samples
¨ Promotes a product without more.
¨ Simply promotes a web site
¨ Promotes a publication or e-zine.

Although this may ultimately be your goal, the purpose of a news release is not to sell product. The purpose of a news release is to persuade an editor to give you news coverage – to publish information about you or your product.

You just need to interest the media decision-maker, and make it easy for them to do their job.

Dealing with Media Rejection – How to Turn a No Into a Yes

How to turn a rejection from media into an acceptance and feature story media coverage

OK, you send out a news release.

You asked for a review, a feature story or an interview. You gave them options, incentives, access to data, photos, people.

They said NO! Is it all over? Is that all there is? Has the door to opportunity slammed in your face?

I don’t think so.

No rarely means No. It usually means not now. It means maybe later.

But it is up to you to figure out what do do.

And what you do is simple: You make another proposal. You offer to send another idea. You say, how about i call you back in two hours (after your deadline has passed).

Always pitch back another idea for something else. Never let the conversation stop. Take the action and get them to say yes to something that keeps the conversation going.

Media people have a job to do. Maybe your proposed idea just didn’t fit in with their needs or maybe they think it will take more time and effort than they can give. As them “Is there something I/We can do to make this more attractive? Is there more information we can send to you.”

If they still say no, ask them “How about something totally different? What about this idea instead?”

Ask them “What would you like to see us present to you?”

Find out what the media wants. Then give them what they need and make it easy for them to work with you.

That’s how you’ll get respect from media for being a valued contributor and a working professional they can trust and rely upon to help them do their job.

That’s how you’ll close more deals and get more of what you want, too.

One of the best strategies for publicity success: wish fulfillment

wish fulfillment as a publicity strategy

You see it in best selling books and movies. You can do it yourself if you think about it and try.

The element is wish fulfillment.

It must be so vivid that your audience can visualize it, taste it, feel it.

It can be the feeling of overcoming all odds and achieving success.

It can be the vision of being healthy or wealthy.

It can be the freedom to choose, the enjoyment of love or the magnificence of winning the race.

It can be the indulgence of eating chocolate.

It can be the thrill of flying down a mountainside or soaring like a bird.

It can be the excitement and anticipation of heading into a battle to save people from harm.

You identify the wish you can give to a media audience and then offer it up to the media on a silver platter.

Whose dreams and visions can you fulfill today?

Do your very best. Tell people what they can do to achieve their deepest hopes and desires.

Make their dreams come true.

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