Right on Sisters! Perfect Trifecta!
Congratulations to clients Sue Bain, Laurie Gawne, and Roxie Roxford – creators of www.Cheap-Chic-Weddings.com and the founders of The Annual Toilet Paper Wedding Dress Contest. The announcement for the 2010 winner got them a story in the LA Times last Friday, a Saturday morning spot on Good Morning America, and then Kathie Lee and Hoda covered the contest this morning on the Today Show!
Photos from the contest can be seen here: http://www.cheap-chic-weddings.com/wedding-contest-2010.html
What did we do that hit the media hot buttons? The news release was transmitted Thusday moning. We championed and showcased the dedication, innovation, and exquisite skill of individuals who achieve true artistic creativity and excellence. We made it easy for media to run with a ready to go story complete with galvanizing color photos. We gave the public and the audience something to smile and talk about that made them feel good, be inspired by, and experience a moment of awe and admiration.
You can see the simple news release we used here: http://www.directcontactpr.com/files/files/TPWinnerrelease2010.pdf
The release was transmitted to a custom targeted media list of fashion and women’s editors.
Here’s to you ladies!