Talk about fun.
Working today on a PR project for CupCake Envy and Cook Amy Eilert who creates remarkable custom designed cakelets.
She’s a cook and a judge on The Food Network.
The challenge is avoiding making it look like a commercial advertisement and loading it up with self laudatory praise.
So our news release
Tells a remarkable simple story.
Is loaded with beautiful and timely pictures timed to anticipate the holidays over the next few months.
Makes people hungry with the tantalizing descriptions of sweet delectibles,
and of course, offers the media product samples for review upon request.
All to get the door open to allowing Amy to show them her stuff and persuading the media to share what she does so well with their audiences.
I hope I get a product sample to review!