interviews

One of the best tactics I recommend to people is that they create Google News Alerts on their favorite authors and study the media coverage they get. That’s how I discovered this one.

If you write thrillers (or even if you don’t) you cannot afford to miss this incredible interview with author Vince Flynn in the Feb 6 USA Today book section.

http://www.usatoday.com/life/books/news/story/2012-02-06/vince-flynn-books/52979550/1
or http://goo.gl/G25M6

His advice to writers is great and from a PR perspective, I feel that his performance in the interview was excellent. It’s worth studying a master at work. He’s written 13 best sellers.

Here is one of the best examples about how to be educational, engaging and galvanizing I’ve seen by any author.

The interview is three minutes and forty-five seconds. I not only learned something, but was truly impressed with his knowledge, personality, depth of conviction and his enthusiasm for what he is doing.

He was asked three questions, and he spent one to two minutes more or less, answering each question.

I was tickled to see how he handled a question from the USA Today interviewer, that he apparently had never been asked before – “What is it about your stories that brings the reader in?”

For those of you who have worked with me, I challenge you with this very same question “what do you do that turns people on?” whenever we seek get media coverage whether it is for a review, a feature story, or an interview.

His answer and what he says about successful writing is worth studying carefully.

This is a great example for aspiring authors, not only about how to write a good book, but how to do an excellent media interview.

It worked, too. I went to Costco and bought the book Kill Shot.

OK, you send out a news release.

You asked for a review, a feature story or an interview. You gave them options, incentives, access to data, photos, people.

They said NO! Is it all over? Is that all there is? Has the door to opportunity slammed in your face?

I don’t think so.

No rarely means No. It usually means not now. It means maybe later.

But it is up to you to figure out what do do.

And what you do is simple: You make another proposal. You offer to send another idea. You say, how about i call you back in two hours (after your deadline has passed).

Always pitch back another idea for something else. Never let the conversation stop. Take the action and get them to say yes to something that keeps the conversation going.

Media people have a job to do. Maybe your proposed idea just didn’t fit in with their needs or maybe they think it will take more time and effort than they can give. As them “Is there something I/We can do to make this more attractive? Is there more information we can send to you.”

If they still say no, ask them “How about something totally different? What about this idea instead?”

Ask them “What would you like to see us present to you?”

Find out what the media wants. Then give them what they need and make it easy for them to work with you.

That’s how you’ll get respect from media for being a valued contributor and a working professional they can trust and rely upon to help them do their job.

That’s how you’ll close more deals and get more of what you want, too.

I’m a big fan of Seth Godin. I have all his books and am still astounded that he can be such an effervescent source of creative original ideas.

This entry is from his blog from May 31, 2011 on:

How to Be Interviewed.

http://sethgodin.typepad.com/seths_blog/2011/05/how-to-be-interviewed.html

If you are going to be interviewed by the media, this is very good material to review as you prepare to do your interview.

You are a natural problem solver filled with good advice.

This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do.

Select the biggest upcoming problem that’s on the horizon and then solve it, offering an article and interviews.

This is what will carry you forward and propel media coverage. It will also carry your books, products and services along with it.

Make sure that the content you offer is like candy. It tastes so good that people want the whole bag.

Bet you can’t eat one!

How do you get reviewers to look at your book?

Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales.

I’ll try to explain how I perceive the process and seek to explain what I believe we are up against.

Book reviewers are people who review books and like many people, many of them are trying to make a living writing and publishing their reviews.

They are media! They are best viewed as fellow publishers who are writing to sell. They make money writing and publishers and make decisions based on how their writing and publishing impacts the number of subscribers and the advertising revenue the number of subscribers allows them to receive as well.

They have limited amount of time in a day they are forced to make decisions as regards what to read and write about. They choose to focus on the areas that interest them the most because they will write best about subjects that they care about the most. They also choose to spend their time on books that they will enjoy reading and that will interest their audience.

Even bloggers ask “what’s in it for me?” because they want to publish articles that at the very least increase the number of eyeballs on their blog and hence drive whatever income they make off their blog.

What they seek then is good books. Books that command attention and allow them to drive traffic.

So when you pitch a book to a reviewer you have to make them see and understand how reviewing your book will impact their income. You have to understand who they are, who they are writing for, and what that audience wants and are willing to pay for.

The pitch you send it very important because that news release is the very proposal that influences what they then do. A news release is not an advertisement. It is not designed to sell a book. It is a proposal for media coverage, and it explains what you have and why it is important and to whom. It also give the media what they need to do their job, or at least contains an offer by you to help them do their job.

So this pitch is very important.

Media look at this pitch even before they look at the product – your book. They ask three key questions:

1. How many people in MY audience are going to be interested in this?

2. What’s in it for MY audience?

The answer to both these questions has to be A LOT!

You have to demonstrate and even prove to the reviewer that lots of people will be interested and the story and content of the article they get to write and publish, or the show they get to produce and air (whether it’s radio or TV of even blog radio or streaming TV), has lots of news, education or entertainment value.

Those are the first two crucial hurdles. If you make it over those hurdles, you reach then next big hurdle.

3. How much time, effort, and money or people will it take for me to do
my job?

The answer to this has to be “so little I can make a profit”.

In other words, you hand them a ready to go published article or even a review that can be modified easily.

And that’s just to get them to even be willing to look at your book.

Then you get to send it to them. The book and package you send is the next decision point. This is where the rubber meets the road. What happens next is dependent on what they experience and how they feel with the book and your pitch in their hands.

What they first and foremost are looking for is VALIDATION. They need quality content that offers relevant timely and value laden news, education or entertainment for their particular audience. If it helps them sell subscriptions, you can get in.

That’s what you’ve got to communicate to them. That’s what you’ve got to offer and that’s what you have to deliver.

If you do that, you will succeed in getting them interested no matter what type of publisher you are. The door will open and media will let you present more information and you might get media coverage for you or your author and the book. Getting reviews and getting feature story coverage for an author and a book is a process.

So very simply, when you deliver the book and your detailed media proposal for coverage, the content and the quality have to be sufficient to carry the day.

Whether it is self-published or not doesn’t matter that much. Even if you publish as an ebook, the product format is not that important.

But the publication quality has to be good enough so that the media has the confidence in the credibility of the author and isn’t turned off and scared off.

It’s the essential validation that helps persuade another publisher that it makes good economic and business sense to publish a story and not regret making that decision later.

So what do you need to do?

You need to create a quality product. The cover has to be quality, the layout needs to be professional and the writing and content has to be quality.

Then you need to create a develop, test and re-test and refine your communications so that you have a persuasive pitch.

Now to me this is the miracle of the microcosm because we have 330 million media trained and indoctrinated people in this country and they tend to respond the same way to media communications. We laugh at the same jokes, cry at the same sad stories and get turned on by the same scantily dresses celebrities. We see media messages everywhere that are designed to get us to buy things.

The miracle to is that you can do this anywhere as long as you pay attention to what you say and do and learn what it takes to turn YOUR people on. You get this feedback whenever you speak about your book to people. You figure out whenever you make a sale what you said that resulted in the interest and the sale. You capture that.

Then you use it in your Marcom. You find out what to say that gets people to want more of what you have to offer. You use it to sell product and you use it to get media coverage and reviews.

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I don’t think it’s a book review. I think it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best.

So how do you develop this? Here’s what I recommend you do:

Imagine being in front of 20 to 30 of the very best people you think would be most interested you and what you do. Describe these people so that you have a picture of who they are and what they look like.

Now identify the absolute most interesting topic, challenge, or problem situation you can think of, that will interest the maximum number of people just like them.

NOW give me your eight to ten best tips, problem solving actions, ideas, jokes, or lessons learned for this audience. Can you give these people your ten commandments? Can you knock their socks off so that half of them come flying out of their chairs with their pocketbooks or wallets open? (BTW that’s a 50 percent response).

I want you to pretend you have three to five minutes to give a these people eight to maybe ten absolutely phenomenal show stoppers. That means for ten items, you have less than 20 seconds or less for each one, plus a one minute intro and a one minute ending.

This is what we put into your news release. This is what you pitch to media people for reviews and articles.

The goal is to create a vision for the media that clearly illustrates and allows them to see in their minds — How you can help or entertain or educate the people you can help the most. You have to focus less on passive ideas and more on actions that people can take to deliver immediate or tangible real time or near term benefits, impacts, or predictable
consequences. This forms the core content to the news release/show
proposal pitch.

That is what you need to do to get more reviews, and better still, get more lengthy and detailed and galvanizing feature stories, which in my experience sell lots more books.

In a POD publishing world, you get to optimize this process inexpensively since your printing costs are so reduced. You also get to maximize the profits if you sell direct.

What you need to remember is that every media publisher has a unique audience and unique set of needs. And you need to address their needs if you are going to gain their cooperation and get what you want.

Case in point: I’ll give you a real life example from today. This is one of the most memorable rejections I’ve received of late and it illustrates exactly how media evaluate a proposal.

I wrote and transmitted a news release for a self-published POD author Eileen Dey, who wrote a book about Reiki. The book teaches about the benefits of Reiki. Veterans day is approaching and we have two live wars in progress so the news release focused on how war veterans and other people affected by post traumatic stress were enlisting Reiki in helping achieve relief. The targeted media list included personal health media, military and veterans, mental health and of course I included the new age media and those interested in paranormal phenomenon.

Media responded with requests for review copies and in many cases their emails indicated how they viewed the subject and the proposal. The medical media with a narrow focus on the evidence based medicine and a pathological basis were close minded since Reiki is not exactly mainstream medicine. Others who are more open to the Eastern alternative health practices and mind, body, spirit were favorable and interested.

The most noteworthy of the media responses of the day was this one.

The email came back from the editor of Witches and Pagans magazine. The editor said and I quote:

“Unless your author is a self-avowed Witch, Pagan, or Heathen, we wouldn’t be interested.”

Discussion of the new program to charge $149 for book reviews at Publishers Weekly. One person asked “Is it worth it?”

I write lots of news releases and send them out to lots of media and one of the primary goals for each and every one of my book author clients is to get their book reviewed.

I personally think that paying for reviews is just one way to achieve the goal of reaching and persuading people in a given target audience. I am seeing more and more media now say that they are charging for reviews. This is happening in many categories of media we deal with regularly. There are real reasons why this is happening and there are important tactics that those of us who promote books must pay close attention to.

To me the media are best viewed as publishers who make their living from writing, or using other people’s writing, to create something people will pay for. They only have two income streams for the most part, subscribers and advertising. To date, the core content that people who pay require of them, is usually a cost to the publisher. They have either employees, or they use freelance writers, and must pay for articles, or reviews. They create publications that they sell to buying audiences. That’s how they make their money.

Hence certain requirements exist when you want to be featured in a publication. The first is that you make sure you create something that matches or exceeds the quality or needs of the target audience, and the defined character of the media you wish to be in; and 2. That you then persuade that media that the audience in fact will be interested in what you created and 3. That you make it easy for the publisher to do their job, which is write something favorable that triggers sales.

Now for people who wish to get book reviews in library and publishing industry journals, the book review is helpful to getting the book before librarians and booksellers. So a book review in certain media has value.

More and more of these media are charging because they see the time and effort needed as a significant issue. It takes people, time, and physical space to manage a book review program that receives hundreds of books a week from authors and publishers all over the world. So the costs and manpower to do this is considerable. It is no wonder that media have decided to place a price on the process, to cover and defer these costs, and yet make no promises whatsoever on whether the review conducted will be helpful to an author or a publisher at all. I mean if you want to truly control the message that gets placed before a target audience, these media have a clearly identified process for doing that. It’s called advertising.

On the other hand, if what you seek instead is a bona fide objective review then you are forced to use methods of persuasion like sending news releases, books for review and media kits that contain the information needed to make a really favorable impression on media professionals, demonstrate to them that lots of people will be interested in the book, why, and what value it will have, and that even writing their review or story is easy with the extra materials you can make available to them to do their job (and defray their publishing time, effort, and costs).

This is what you need to really think about these days when presenting a review proposal to media.

To me, $149 for a review is a little high. Not only that, if all you do is send a book and wait for a review, then you are missing the opportunity to influence and control the outcome. That’s what you do when you work with a publicist.

If an author or a publisher invests $500 in an outreach effort, it is not unusual for me to see them get 20 to 60 requests (or more) for review copies as a result of their effort. One average, one can expect 50 percent of the requests to actually result in a review. So that means that the cost per review averages from $10 to $50 per review achieved. Follow up will improve the media response and performance.

Other publicists will cost more than this to achieve the same thing. You pay for the time, effort, technology and expertise and this is the business of strategic communication and persuasion.

However, book reviews may not be the only outcome or consequence from pitching to media.

The same PR outreach effort and $500 cost also triggers interviews and feature stories and even requests for speaking engagements. The actual outcome depends on the author, the topic, what we give to the media to share with the audience, the prior media coverage of the same topic or genre, the specific media targeted, and in many cases most importantly, the bottom line quality of the book. The value of this coverage is very hard to place a real value on. A single placement on FOX News, ABC, NBC, CBS, CNN, or MSNBC may result in hundreds or thousands of book sales and it may not. A single well conducted interview on NPR may launch a best seller. It also may not. Then again, a single well written and galvanizing story in the middle of nowhere but to a captive dedicated audience may also sell a great number of books. But then again, it may not.

The quality of the book and how it fits in the scheme of things is very important. But sometimes that doesn’t matter to the media. The content of the message is what matters the most. Timely content with high value to the audience gets the best coverage regardless of whether the book is fresh and new or old and musty. I’ve gotten many an author great publicity opportunities that failed to ripen into coverage because the book quality, content, and timeliness falls short of delivering the quality needed to validate the needs of the media for their audience. That is the challenge with many a self-published author and publisher.

Start with the end in mind.

The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview.

Many a small radio station or show in the middle of nowhere have captive audiences who are very dedicated. They trust their hosts, and they do what the host advises.

I’ve done five minute interviews on small stations in the middle of the morning that produced thirty to as many as fifty book sales on a toll free number literally while I was talking. This has outperformed 30 minute interviews on big Arbitron rated stations and shows in major cities. This is because of the quality of the audience and the interview.

So when a guest does an interview and really shines, they can sell a lot of books very quickly. But whether this happens really depends on the quality of the performance.

Your success on radio (or any other medium and technology) really is determined by what you communicate to your listening audience. That is why you need to evaluate what you said and identify exactly what happened and when.

In my opinion, it is a mistake to say “My book”. It labels you as a person who is selling a product. It’s a turn off. Experience shows that saying this reduces or diminishes your success. So you want to prepare the host and make sure they have products and information in advance. It’s better to be a galvanizing guest and have people call up to learn more about you than to be seen as a salesperson hawking a product.

You want the host to be the one to mention and talk about your book. You want the host to lavish you and your writing with praise and point the audience to what you have available. You want them to be the ones who do the sales talk for you.

Your job is to be the best guest you can possibly be. You don’t talk about you and your life unless you really know that it is interesting and impresses people. You don’t talk about your book and your writing and your marketing unless you really know it interests and engages people.

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI?

I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best.

So if you are a story teller, tell stories. If you are a horror writer, scare and horrify people. If you write sci-fi, then talk about the future. Give people and experience. Engage them and let them experience something that is truly emotionally engaging.

Don’t be boring. Be stimulating. Choose what you say carefully. Plan it out, test it, select and rehearse, like an actor or an actress on stage.

What you do is you talk about the ideas and concepts in your book and how it affects others. People are really only interested in things that have value to their own lives or others that they care about. That is what you must offer. I have a little poetic like formula which I wrote which describes what you need to do which goes like this:

Tell me a story
give me a local news angle (my audience!)
touch my heart (make me laugh or cry)
teach me something new
astound or amaze me,
make my stomach churn with horror or fear,
hit me in my pocketbook
or turn me on.

And do this as many times as you can in two to three minutes.

That is what you have to do when you are interview on radio.

The goal is to have a meaningful communication with the right real people on the receiving end. The message is matters, the medium matters, and the effect matters. The real value to the recipient is what determines whether they in fact are affected to the point of action.

So, did you turn people on to the point where they were motivated to take the action you wanted?

Do you know how to turn people on? Were you galvanizing? Were you funny? We your education or entertaining? Did you entrance people with your story telling? Did you plan and communicate your very best talking points? Were you boring or were you memorable?

You have to decide in advance what your goal is and then carry it off without a hitch. Then you have to evaluate whether you achieved your goal.

This is the key thing you are out to learn and to achieve. If you goal is to sell books, then ask yourself honestly, did you sell books? If not, then maybe you need to revise your script and your strategy until it does do what you want it to do.

Technically, you need to be on a single land line when you do your interview simply to achieve the best sound quality. Cell phones, Skype, even portable phone are all at risk for interference and reduced sound performance. You also must turn off all intrusions, such as other phones, door bells, cell phones, and call waiting. You need to be where you can conduct your interview quietly without anything distracting your attention or introducing unwanted sounds. Close all windows, close the doors, tell the kids and any other people that you need quiet and no interruptions while you are on the air or taping. Make sure no one in the house picks up another phone on the line you are using to make a call while you are using the phone.

BTW, I’ll go out on a limb here and offer up a point of some controversy. I’m not a big fan of blog radio simply because to date, my clients don’t sell a lot of books using the technology, or at least it is rare. It can be done. Some blog radio shows have developed some pretty nice dedicated audiences. Blog radio interviews also tend to be saved online in audio file formats that can be readily played on people’s computers (MP3, MP4, etc). So the potential is there for people to discover and play your interview again and again.

But does it compare to regular radio? There are over 6500 radio stations and shows out there in the US and Canada. When me and my clients do campaigns, it’s not unusual for a single news release and phone campaign to net us dozens of interviews. Some radio stations and shows have tremendous geographic reach. There are 10,000 to 50,000 watt stations in the Midwest that can be heard from Mexico all the way into Canada. There are radio network shows and syndicated radio shows that can result in a single interview being played in dozens to hundreds of affiliate stations. This is what you can do when you hire a publicist who has the ability to create custom media lists for you and help you pitch to hundreds and thousands of media.

The proof of whether it works for you or not is what you need to zero in on and document. The technology is not as important as whether you created and communicated a message that got the people you want to reach and influence to take the action you want them to take.

So, the bottom line is that you evaluate your talk show experience by whether you sold product. Were you successful?

If it works (and you sell product) then you are achieving success. If your interview sold books, then do more interviews just like it. If not, then study your message. Don’t conclude that the technology is at fault.

Your success with radio is just one of the many ways you can learn to be successful promoting your writing.

Learn what you can say to turn people on in your own backyard anywhere. This is how you’ll get the most effective publicity you’ve ever experienced. Once you create and prove this little script and once you really get it down and prove to yourself that it’s repeatable, you can use it again and again everywhere you go.

We’ve got a country of 330 million media indoctrinated people. They react to media messages in predictable ways. You can learn what it takes to get people to get interested in you. You can even learn what to say to get people to buy something.

And once you learn how to galvanize them in your back yard, you can use technology to repeat the message and reproduce the response again and again. Whether it’s radio or print or online it won’t matter. That’s the miracle of the microcosm in America.

22 Questions for Fiction Writers to Answer and Use to Get More Book Publicity

One core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with the media.

What can you talk about that’s interesting and invites people to learn more about you and your book?

1. Describe your book in 50 words or less:

2. How did your book come about?

3. Can you tell us about the story and a bit about the main characters?

4. What has been your experience with (the subject of your book)

5. How does it relate to what happens in your story?

6. What are some of the rules or prejudices you’d like to see changed about (your subject)?

7. How did you do your background research?

8. Where do you research information for your books?

9. How has the community responded to your work?

10. How did your work on this get started? Where do your characters come from?

11. What can you say about (aspect of writing) and what it plays in your work?

12. What do you find to be most exciting about (name the issue)?

13. How did you get your start in writing? What, if anything, lit the “spark” to get you started and keep you motivated?

14. What are you currently working on?

15. What are your favorite and least favorite things about being a writer?

16. What do you do in your spare time, when you aren’t writing?

17. What was the last book you read and would you recommend it?

18. How have the books you’ve read influenced the books you write?

19. What do you do when you’re having writer’s block to “shake” it off?

20. Have you ever had to overcome real tragedy or hardship in your life?

21. What makes a good (type of book, e.g., thriller?)

22. What do you enjoy more, writing or discovering other people’s work?

If you write 50 to 100 word answers to these questions you can then offer them to media as a news release, feature story content about your book, an email questionnaire for bloggers, interview article, and Q & A’s for a radio or TV talk shopw interview.

This is one of the most common suggestions I have for people who seek publicity.

Help the people you can help the most.

When you write a news release the best professional branding will come when you ask media to publish something that helps people and show them you can really do it well.

You can’t do this by simply talking about a subject. Too much talk and discussion and passive explanation and you will lose attention. Text dense prose lacks direct tangible, immediate effect. There’s no way to achieve or experience real results right now. So if this is what you place in a news release, you are likely to fail.

You need to shrink wrap the dialog and explanation. You also can’t preach.

What you do instead is simply define a problem and then tell people with that problem exactly what to do to make progress solving that problem.

Action pack your article and dialog from now on with the specific ways to take action that produces a predictable result, contribution, effect or impact.

Let’s just say you were a romance expert and you wrote a book about romance and intimacy. Now to get publicity you want to propose an article or interview talking points that improve intmacy between people. Well there are five types of intimacy you identify. Intellectual, social, emotional, spiritual, physical.

If you offer up two ways each that’s ten. Three ways each that’s fifteen actions.

Take all your ideas and turned them into carefully organized specific set of actions. You need to offer actions designed to produce specific feelings and sensations and experiences that create intimacy.

This does not necessarily need to come out of your book if it wasn’t done this way. When you seek publicity you are free to go outside your book and simply focus on being expert at the subject matter of your book. So go a head and be free. Grow new ideas out of what you wrote in your book.

In fact, now that your book is published your new goal is to turn people on wherever you go and offering entertaining, educational, and galvanizing suggestions in the form of actions can make a truly great and memorable impression.

So no matter what you’ve written, try to learn to speak this way (action focused) from now on when you talk to and present to media and your public.

People don’t want to hear platitudes of just how they should think. They want to be told what to do that produces the results you are telling them to achieve. Your book explains. In your PR and interviews you have to offer things that are more immediate. This is work book time. Your PR are the recipes for action.

People will not remember the why or the how come. They will remember only specific things you tell them to do, that THEY LEARN REALLY WORK. If they experience even a glimmer of success then they will remember and attribute it to you. This is what you need to achieve for AND with them. Give them the actual steps to real success. Then they will trust you and buy everything you have available in every way you make it available.

The fact that what you now offer up goes beyond your book does not matter as long as you can own the words here and make these your own. We can leave the words in the book behind. You can talk beyond the book and help the people you can help the most by giving them what they need and what the most, which is to be told what to do. Right now.Now we have to learn how we (YOU) can talk and present (in person, in interviews and in media articles) so that we (YOU) really turn people on and HELP THEM.

That’s what PR does.

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books.

We covered a wide-range of talking points, including:

* So What Exactly Is A News Release?

* Why Is This So Hard To Do? What Makes This So Special?

* So What Exactly Do Media People Look For When They Receive A News Release?

* So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?

* How do you know when you’re ready?

* What Specifically Should Authors Do To Create This Galvanizing Candy ­This Magic Script.

* What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)

* Which Are Better For Authors To Aim At – Book Reviews Or Feature Stories & Why?

* How do you know when you achieve success with a news release?

* So once you have a trash proof news release, what do you do with it

Download the free Authors Access podcast interview free at:

http://authorsaccess.com/archives/164
A pdf file that summarizes all the talking points is also available here:

Are News Releases Effective for Marketing Your Book? http://www.directcontactpr.com/files/files/arepressreleasesaneffectiveway.pdf

The Trash Proof News Releases is available as a free ebook at Smashwords:

Trash Proof News Releases

http://www.smashwords.com/books/view/5921

If you write what you think is a trash proof news release, send it to me and I’ll send you my extra two bits!

Paul@DirectContactPR.com