Direct Contact PR, Internet media faxgrowth




 
amateurfetishist.com

media coverage

22 Questions for Writers, Authors, Publishers & Artists to Use to Get More Publicity

22 Questions for Writers, Authors, Publishers & Artists to Use to Get More Publicity

22 Questions for Writers, Authors, Publishers & Artists to Use to Get More Publicity

Every author needs one core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with the media.

Each of these questions below was selected because they were used in interviews of bestselling authors and talented creative people time and again in publications like the NY Times, USA Today, NPR and PBS. These are the questions that the media ask these people.

The key is to realize that the subjective answer is not really what the media and the public are looking for. They seek to relate and understand how the creator’s experience, perspective and creative work has special meaning to them personally.

So when you answer these questions, seek to give the gift of understanding. Offer people a taste that so powerful they experience something: a laugh, a cringe, a shiver or a chill, or a blinding momentary flash of desire. Create a trail of candy that leads people to the conclusion they want and need the whole bag.

What can you talk about that’s interesting and invites people to learn more about you and your art? Pick out five to seven of the questions below and develop answers of two to three sentences in length. These become the key content you can then use in your news releases and articles and interview Q & A’s for your media outreach.

One important suggestion: don’t go for the low hanging fruit – the easy to answer questions. Go for the questions with information that you’ve learned to use to turn your people on the most – even if the answers are more difficult to develop and are scarier for you to share.

1. Describe your book/product in 50 words or less:

2. How did your book/product come about?

3. Can you tell us about the story and a bit about the main characters?

4. What has been your experience with (the subject of your book/product)

5. How does it relate to what happens in your story?

6. What are some of the rules or prejudices you’d like to see changed about (your subject)?

7. How did you do your background research?

8. Where do you research information for your books/products ?

9. How has the community responded to your work?

10. How did your work on this get started? Where do your characters come from?

11. What can you say about (aspect of writing/creativity) and what it plays in your work?

12. What do you find to be most exciting about (name the issue)?

13. How did you get your start in writing/art? What, if anything, lit the “spark” to get you started and keep you motivated?

14. What are you currently working on?

15. What are your favorite and least favorite things about being a writer/artist?

16. What do you do in your spare time, when you aren’t writing/creating?

17. What was the last book you read and would you recommend it?

18. How have the books you’ve read influenced the books you write/create?

19. What do you do when you’re having writer’s block to “shake” it off?

20. Have you ever had to overcome real tragedy or hardship in your life?

21. What makes a good (type of book, e.g., thriller?)

22. What do you enjoy more, writing or discovering other people’s work?

If you write 50 to 100 word answers to these questions you can then offer them to media as a news release, feature story content about your book/work, an email questionnaire for bloggers, interview article, and Q & A’s for a radio or TV talk show interview.

Send these to me. I’ll help you turn these into Q & A’s that really turn media and their audiences on.

Free pdf file download:

http://www.directcontactpr.com/files/files/22questionsfor.pdf

Target your media carefully or fail to even hit the right people

So many media! What’s a person to do? Who is going to read your news release? How do you close the deal?

Target your media carefully, based the following criteria:

1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some people want incoming links along with the content that drives SEO. What do you want?

2. Who can do that for you? Identify the right people by keyword and geography, by beat and area of authority or responsibility.

3. Can you supply them with the content or people they need to do their job directly? Can you send it to them electronically? Can you deliver it by mail? In person? Do they need to send a camera crew? Your chances for success go up if the delivery is fast and if the cost they incur is low. The slower the delivery and the higher the costs, the less likely you are to succeed in doing at needs to be one to get real media coverage.

4. How effectively can you reach them to engage in a meaningful communication about your proposal? Can you reach them directly by email and phone? By fax? By street mail? Only by appointment? Are they well protected by secretaries or administrative assistants? Are you using an online a post and pray news release distribution method where the only chance of being discovered is if someone in your target media trips over you having done a keyword search? Reaching media by phone, email and street mail is the best way to make a direct connection.

Lots of people get all of these wrong.

You can watch your media success improve dramatically when you treat media people with respect by targeting media carefully. Make sure you offer and can deliver:

1. Galvanizing news, education or entertainment that is designed to interest lots of people in the selected media audience

2. Tangible real value. Help the people you can help the most.

3. Easy access to the information, graphics, technology and the people that the media need to do their job the way you want it done, and by covering the travel costs for the delivery if needed.

Publicity Planner for 2013 – Identifying Opportunities for Media Coverage Well In Advance of Deadlines

Publicity planner is a publicity calendar designed to help people identify opportunities for media coverage

Every year I create a forward-looking publicity calendar to help identify opportunities for media coverage in advance which is available in a free pdf file download.

It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur.

Here are the links to the Publicity Planner for 2013:

• Color version (the dazzling beautiful to look at edition)

http://www.directcontactpr.com/files/files/Publicitycalendar2013.pdf or http://goo.gl/MMz6N

BW version (low ink eating printable edition)

http://www.directcontactpr.com/files/files/publicitycalendar2013bw.pdf or http://goo.gl/LLScX

Many more useful tips, articles and resources are included in the calendar. The calendar can be printed or used on your computer.

Share freely. Reach out and help the people you can help the most. Enjoy!

Happy New Year! Stay safe wherever you go!

Publicity Planner for 2013

Advice to politicians about how to get more and better media coverage

Advice to politicians about how to get more and better media coverage

A political staffer for a member of Congress asked me for advice on how to get more coverage and better coverage. Here’s what I recommended:

1. Stick with the important facts and keep it short and to the point. I know that’s hard for politicians, but that’s what media want.

2. Get rid of all pithy quotes and remarks, all self-laudatory praise, any tedious, boring and useless blather, and anything you can’t prove with the facts. Nail it with style, using the smallest tool needed every time.

3. Tackle controversy head on, state your position distinctively and with precision, but avoid partisan platform brown bag advocacy, being pedantic, winey, or argumentative. Express passion and emotion when it is called for, but don’t go overboard and rant and rave. Be aware for your previous positions and explain the reasons for any change of heart, position or direction.

4. Indicate the vehicles for people to send comments, express their opinion and to provide feedback and the express an active and sincere willingness to listen to the people. You may find that funny and scary, but it really does impress people.

5. Offer media what they need to do their job (factual validation, photos, Q & A’s, interview opportunities, and visual aids). Make it fit the format of the media you are working with and make it unique for them.

6. Offer media easy access to the people that matter but not intermediaries or to people who don’t matter. Make it easy not hard to do interviews and schedule news conferences frequently. Give media the lead time they need to schedule and deploy the resources needed to give you what you want. Media coverage is valuable so use it wisely and get good at it.

7. Target the media who matter. Identify the people who will be interested and affected and pitch and feed to the media that they watch, read or listen.

Is there anybody out there?

Discusses active vs. passive methods of delivering a news release

When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers.

The technology you use to reach media decision makers has an incredible influence on the effectiveness of your outreach.

Online news release services will post a news release (a page of text and some even do multimedia pages) and then post a snippet (short description) or maybe even just a headline or a subject line with a link to the news release page and your content. Media have to search to find it and read it. The headline may be on top of the list of news releases posted for only a few minutes before another one is added to the system and then it gets pushed down as it is replaced by others. It may be accessible to media if they have signed up to receive news releases for selected keywords they are interested in. But they still may only receive an email with a list of subject lines or snippets and this may not produce a very high response.

The data you see on the reports from these services is also terribly misleading. You do not know really how many people saw your pitch, compared to how many machines or even search engine spiders actually are causing the hit. Page hits do not equal media coverage.

The meaningful measurements are:

How many media actually responded with an article or an interview;

How many review copies requested;

How many and what quality blog posts you get with links and attribution;

How many quality articles/reviews and interviews results from you then sending your book and media kit; and finally

Did you sell ultimately product and produce a return on your investment that exceeded the cost of your outreach;

The challenge with this process is that you have to communicate meaningfully with media and first persuade them to give you coverage and second, the coverage you get has to trigger action on the part of the audience.

I prefer using email html and the phone to get maximum effect when I write a news release.

This way you hit the maximum number of key media people directly with a pitch and follow up with them so you find out if they even received it, and if so what they think. If you can get them interested in getting more ideas, information and proposals from you, then the door opens. .

When can you send out a news release? Answer: as soon as your books are available!

Timing and lead time on sending out a news release about a book available for review

My rule of thumb is that you can send out a news release offering books for review as long as:

1. you have books for the media to review and can ship them within a week or so of getting the request

2. the book is available for purchase on Amazon and your web site at a minimum (and maybe other places as well).

Timing is roughly based on when you want the publicity to hit taking into account the normal lead time the media needs to do what they do even if they decide to do a feature story, an interview or a book review the day your book arrives in their hands. Your web site and Amazon need to be in place and operational so you derive the financial benefit of your promotion.

Now from experience (and I do send out lots of news releases for authors and publishing companies), 95 percent of the media response to a news release transmitted by email occurs within 24 to 48 hours of delivery. Then you have to stuff a package (with a book and a copy of your news release at a minimum), send it by street mail (I recommend First Class or Priority and never media mail), then wait for delivery (five to seven days), then wait for the media to review the book or take action (review time on the book and work time to take action on your proposal for media coverage).

The minimum lead time for media is usually two to three publishing cycles. So for online media you can estimate that even once they get the book and if they read it right away, it’s one to two weeks. For daily newspapers it is two to three weeks. Same for radio. TV varies on the urgency and perceived interest but the normal lead time is three to four weeks. For magazines, the lead time if four to six months.

I recommend you transmit your news release on timed for Tuesday, Wednesday or Thursday delivery. The media tend to operate on a five day work week. Saturday and Sunday they are gone. Friday tends to be a bad day because they are wrapping things up and trying to get their desk cleared before the weekend. Monday is a bad day because they are catching up from Friday and also have staff meeting and priority assignment from on high. By Tuesday, you can get the maximum attention to read and respond to your proposal and it gives the media the rest of the week to identify, allocate and deploy the resources needed to give you the type of publicity you seek.

You may think that sending an eBook will expedite reviews. Don’t make that assumption. Media seek to validate when they get a review copy. They want to make sure they recommend something good that has real value. The ebook or pdf file is too readily deleted, discarded or ignored for you to trust a media to do a quality review. The best way I know to maximize your success with media is to make a quality presentation and give them what they need to do the best job you want done. Send them a quality book, a quality pitch, photographs of the cover and the author, plus feature story quality content and value.

Using Publicity to Overwhelm the Impacts of Illegal Downloads of Electronic Versions of Books and other Products

Using Publicity to Overwhelm the Impacts of Illegal Downloads of Electronic Versions of Books and other Products

I can’t advise you on how to prevent it or stop it, although there may be techie ways to reduce the risks. I believe that there are evil people out there and you cannot avoid all of them if they want to steal from you.

I honestly think spending time chasing down the evil people is a time-wasting negative spiral that will fail to produce meaningful success or personal satisfaction given the choices you have to create the positive platform you want to achieve success.

What you can do is market and promote and publicize so effectively and thoroughly that the number of people who steal from you is de minimis compared to the income that you derive from your publishing and other related sources of income, and because of the sheer power, presence and reach of the personal and professional brand you have created for yourself.

Focus on helping the people you can help the most. Get out there in front of the people you want to reach so many times and give them such quality content, advice, information and entertainment that the links to your articles and posts you get on your own and other people’s sites simply overwhelm the organic search results that contain the links to the illegal download sites.

Be so active in media and the online communities you can participate in that when a question pertaining to the subject of your area of expertise comes up, you are top of mind because the wonderful things people are saying about you block the discovery of the sites that cause you harm.

You have the choice. You can be passive and stay in the ‘if you build it they will come’ mode (very similar to the ‘pray and do little if anything’ mode), or you can decide to get systematically active with your marketing communications and realize that every day gives you the opportunity to reach out and answer someone’s question and share the answer so that tens if not hundreds of people see that answer and are presented with a new reason to call on you.

Even one article or post a month, shared on twenty blogs and media sites per month is 240 new incoming links in a year and then you also get the Tweets, FB shout outs, and other social media links that go with those.

So you want to know what to do? Ignore them. Build your platform! Choose to do the things that you need to do to be successful for yourself. Focus on your outreach. What you focus on will get bigger.

If you want to be flying with the eagles, stay away from the turkeys.

Paying for Book Reviews and Sponsored Blog Posts

Paying for Book Reviews and Sponsored Blog Posts

Very interesting article in the NY Times about paying for book reviews.

Paying for Book Reviews http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?pagewanted=all

or

http://goo.gl/YLCqh

The 331 comments are about as entertaining and interesting to read as the article.

I have watched with interest the growing recent pay for reviews phenomenon.

Personally, I don’t like the idea of paying for reviews, but like it or not people do like to read reviews and comments. Hence book reviews have become an item that people are apparently willing to pay for.

The challenge for authors and publishers is to get noticed in the marketplace. The publicity that reviews can supply is one of the ways they seek to achieve recognition.

The media coverage can be about the book, the author, the issues, the comments, the commenters, or the controversy — it’s whatever gets people interested enough so that they buy the book.

In some cases, it’s the book and the content and the quality that produce the interest.

In other cases, the book may not be all that great of a piece of writing, yet the dialog in the marketplace that is sometimes created becomes a self-sustaining wave that by itself generates a desire in society that needs to be satisfied by curiosity. The presence in media, whether it be prime media or online media doesn’t matter if sufficient people are motivated to click and buy, in hard copy or ebook format.

The reviews – good, bad, indifferent, ethically acquired merit-based, or purchased, and hence allegedly tainted by the financial interest, well, it doesn’t matter if it generates sales.

When I send out news releases in the past year, I’ve watched a new growing trend for media, especially bloggers, to come back with a request for sponsored posts – e.g., pay in exchange for coverage. This is a growing phenomenon. I’ve seen it growing in the mommy bloggers, the fashion bloggers, and in the college online services. We see the fees for paid reviews start at $5 a post to $300 for a product review and more. We’ve seen major TV networks charge $300 for a five to ten minute satellite uplink and even seen some “creative” major network TV shows pitch their services and capabilities to create a show back to use with $5,000 fees for a 30 minute interview that gets aired on prime time TV.

Is it worth it? Maybe. For some.

Does it matter that more and more people are seeking to get paid for their time, their effort, and the coverage they provide?

Media coverage has significant perceived value. This is known. We also know that feature stories tend to be more valuable than reviews. But even reviews have value and get read, forwarded, tweeted, and contribute to the search engine placement of owner sites.

There are objective trusted media (Associated Press and the Voice of America). There are media who express certain bias one way or the other (CNN, MSNBC, ABC, CBS, and FOX). There are media you can rely on for certain types of coverage and reporting because of their appeal to their dedicated paying audiences (ESPN, Oxygen, O magazine, Cosmopolitan, Popular Science, Popular Mechanics, Reader’s Digest) and there’s media who simply report the entertaining or outrageous (The Enquirer, The Star) and the tantalizing and sexy (NY Post, Playboy, Penthouse and more). It may be print, electronic, or it may be online.

Coverage is what everyone is after. Some are obviously willing to pay to be there.

There are ethical (non-paying, objective, honest) reviewers and financially conflicted (paying, inherently-biased, allegedly dishonest) reviewers as well.

Some comply with the FTC disclosure requirements, and many don’t.

Obviously, it’s become a buyer beware marketplace. There is no reliable ever present policeman in the marketplace to protect innocent viewers from those who would take their money despite the FTC’s disclosure requirements.

Some of my clients actually have decided to experiment and pay for the coverage. In some cases the posts can be very useful in terms of the SEO value, since they trigger media coverage online and in social media.

The hits, the traffic, links, tweets, and conversation generated downstream can be significant enough to justify the costs.

But there is no way to predict the break even costs or value.

If you have an expensive product or multiple products or streams of income, then it may be in your favor.

If you are a single ebook author, and it is your first time, well, and need to sell a thousand $.99 books just to break even on your investment then it is a risk that YOU have to determine. It may be a role of the dice. You better think twice and enter the marketplace with your eyes open.

In any case, getting the word out there is something you have to try to do if you are going to seek the financial reimbursement of your time and energy. Being systematic, strategic and taking careful action to reduce your risks and maximize your gain, well that is something I highly recommend you do.

Reach out your target audience and turn them on. You can do this by creating a great book or delivering valuable helpful content. You can do this by doing what you do best or by creating controversy and getting other people to talk about you.

There are lots of reasonable strategies that you can use to trigger the interest that results in sales. You just have to create a good workable plan and schedule, get it going, and learn to do the things that work for you.

I’ve written a few more posts about the paying for book reviews issue. If you are interested in reading more, here’s a link:

http://blog.directcontactpr.com/2010/08/paying-for-book-reviews-is-it-worth-it/

or

http://goo.gl/xUvS0

Magic in a Message! Creating the IrresistIble Pitch

Magic in a Message! Creating the IrresistIble Pitch

HOW DO YOU IDENTIFY AND DEVELOP THE IRRESISTIBLE PITCH?

I write a lot of blog posts on this. I call this the miracle of the microcosm.

http://blog.directcontactpr.com/index.php?s=miracle

You need to learn how to turn people on so that they come to you for more of what you are offering.

Perhaps the simplest and most powerful suggestion I can you suggest to you is that you use The 3 I Technique

a. Identify a Success Story
b. Imitate the Success Story
c. Innovate with Your Own Information

http://blog.directcontactpr.com/index.php?s=the+3+I+technique

This is a technique I recommend you experiment with. You can do this with any type of marketing communications. It basically focuses you on identifying a model of success and mimicking it as you create your own message. The idea is simple – follow in the footsteps of someone who is doing things that are successful.

You can use Google news for example on the word “troubleshooting tips” which I did for you here: http://goo.gl/gMO74

There are over 1,000 articles for you to study. Some are news releases, some are articles in newspapers and others are article in magazines and trade publications. Now your goal is to pick ONE! Find one about someone else, that is really interesting and motivates you the way you want to motivate others. This is your model success story.

Then open up your word processing program and start writing. Look at their headline, and then write your own. Then do their first sentence, then write your own. Then do their first paragraph, and write your own. You walk your way all the way through the article to the last sentence.

You may find this to be very mechanical, but guess what, it works. If for example, you use a story in USA Today as your model, and you use this technique, then you create an article that matches readership interest and editorial style on the first try. It looks like it belongs there.

And when you send it to USA Today, you maximize your chances of being successful with them because they tend to recognize when you’ve done your homework. And if it’s good enough for USA Today, then other media will respond to it as well.

Identify the successes of your competition or the authors in your genre. Study what they use to be successful and follow in their footsteps. If you are a story teller, tell stories. If you are a horror writer, scare and horrify people. If you write sci-fi, then talk about the future. Give people and experience. Engage them and let them experience something that is truly emotionally engaging. Don’t be boring. Be stimulating. Choose what you say carefully. Plan it out, test it, select and rehearse, like an actor or an actress on stage.

What you do is you talk about the ideas and concepts in your book and how it affects others. People are really only interested in things that have value to their own lives or others that they care about. That is what you must offer. I have a little poetic like formula which I wrote which describes what you need to do which goes like this:

Tell me a story
give me a local news angle (my audience!)
touch my heart (make me laugh or cry)
teach me something new
astound or amaze me,
make my stomach churn with horror or fear,
hit me in my pocketbook
or turn me on.

And you do this as many times as you can in two to three minutes.

If you study your target media and employ the 3-I technique, you will see that news coverage is largely predictable. Consumers and editors are drawn to types of stories that have worked well in the past. If you want to receive coverage, it’s important that you get familiar with these content patterns and do your best to replicate them.

The reason is simple: media publish what sells. To be in media you have to give them what they publish. Therefore to maximize your chances, you give it to them their way.

Now I’ve been doing this with clients for years and I’ve characterized the many patterns and ways media publish. The following list of most commonly featured content is derived from analyzing successful media coverage of my clients in newspapers, magazines, radio and TV:

1. A dramatic personal story that describes achievement in the face of adversity plus a little humor.

2. A problem-solving-tips article on a timely topic that shows how you can help the people that you can help the most.

3. An innovative product or service that people want because of the remarkable benefits offered.

4. A dramatic and interesting photograph that tells a 1,000-word story at a glance.

5. A new development or situation that affects lots of people in a unique way.

6. A personal battle between the forces of good and evil, or David and Goliath.

7. A truly heartwarming tale with a happy or remarkable ending.

8. New effective techniques or tactics to improving a problem or situation that is commonly faced.

9. New form of creativity that makes people feel good or experience heightened emotions.

10. A story that makes people cringe in fear, howl with delight, or experience intense desire or want.

11. An explanation of a mystery that confounds a lot of people.

12. News, analysis, and commentary on a controversial issue or topic.

13. Localized stories and media access to the local people involved.

14. Innovative and new ways to have fun, save money, help people, increase their enjoyment, protect the environment, and help them get more out of life.

15. Unusual, hot, and wacky ideas, products, activities, and situations.

16. Mouthwatering recipes, food, culinary delights, or opportunities.

17. Educational, unusual, hard-to-believe, never-before-revealed, or fascinating news, data, information, or stories.

18. Record-breaking achievements, competitions, paradoxes, dilemmas, anything that confounds the human spirit.

19. Knowledge, ideas, or information that astounds, enlightens, and inspires people to experience new feelings.

20. Remarkable little things people may not know about, that will make their dreams come true.

This is the way to make use of the miracle of the microcosm. These are weapons of mass persuasion, in part because readers and viewers know the arc of these pieces by heart. This familiarity soothes them and allows them to concentrate on the particulars of your story.

This is how you first develop and prove what you can say that turns people on and gets them to take the action you want, and then use technology as a force multiplier to repeat the message and reproduce the action you want in quantity.

If you follow my advice, please send me what you create. I’d love to see it.

Getting publicity for books with “edgy” content

Getting publicity for books with "edgy" content can be very difficult

Publish-L author asked a question whether to include sex, violence, drugs and “edgy” content in a new Young Adult title. I offered up some thoughts from a publicity perspective.

Most of the prime media reviewers and many of the Internet and bloggers represent the socially conservative family oriented (hence G-rated) perspective. They actively embrace the clean and wholesome.

I have yet to see YA books that contain violence, sex, drugs and four letter words do particularly well with media. It seems that most of the adults simply nix the idea of sharing books that contain these elements with others. They cater to their audience preferences and opt for the safe and easy to promote so that they don’t suffer criticisms from those who find these elements distasteful.

Basically, while you may be able to persuade media people to take a look using news releases and phone calls that describe the books but don’t reveal or utilize these elements, once they get the book in their hands and see what it contains, you run a major risk of then being unable to get any positive reviews, and may in fact find yourself having to deal with the consequences of negative reviews.

Not that this should stop you, it’s just a factor I recommend you consider. My kids still rave about the Alana series, and witness the success of The Hunger Games. These books contain sex, violence, highly questionable behavior. Of course, quality content, style, and action packed edge of your seat writing may be playing so much more of a factor that reviewers will overlook any incidental elements they find to be distasteful within. And if the books are so good people will rave about them to each other in spite of their “edginess”, then you might not care about what media say, and in fact, it may not matter.

One of the other Publish-L participants noted that even the NY Times covers Young Adult books that contain sex, violence, and drugs.

This is true. It’s also not particularly relevant to the issue of promoting a new book from a lesser or unknown (or heaven forbid – self-published) author that contains these elements.

My point isn’t that you can’t get media to play with you once you climbed the mountain and achieved the level of a social phenomenon. You can. The fact that you’ve become a best-selling success makes the reporting of that news easy, safe, and trust worthy. The media are reporting facts. They are no longer taking a gamble on the book or the author. There is very little risk to them for publishing the news on this basis.

My point is that until you do so, getting media to play with you will be very difficult. After the fact reporting of success is much easier to acquire than coverage that helps you achieve success.

Persuading the media to give you media coverage before you’ve acquired a track record means you need to communicate and validate the quality, the value, and the importance of the writing and contribution without being able to demonstrate that tens of thousands of people agree with you and do in fact love what the author has created.

My point is that when you promote a book (or anything else for that matter) and seek to get media to share information about the book and the author, media look at that idea as a proposal for media coverage. You’ve got to answer to the three main questions that they use to make decisions correctly. These are:

1. How many people in my audience will be interested in this?
2. What’s in it for my audience?

The answer to both these questions has to be:

1. A LOT OF PEOPLE; and
2.. A LOT OF VALUE

Then you get to the third question the media asks.

3. What does it cost me to do my job?

The answer to this question has to be:

VERY LITTLE

This is because media editors will only invest staff time, energy, and publication resources into articles that help them sell more subscriptions or get more advertising, since that’s how they make their income and survive and thrive.

Good luck trying to persuade media to review a new just published book or interview an author of an unknown author of a book that’s filled with sex, violence, and drugs.

Can you imagine the how editors wince and cringe when little old ladies and god-fearing parents call up or write in and say they will no longer buy the publication because they are promoting such awful stuff?

Editors and producers will not give people coverage if doing so threatens their publishing income. Reporters and columnists won’t take the risks when they are so easily fired and replaced.

Yes, it’s sad that the world is like this, but this is the way it works and this is what really happens.

The point is that as writers and authors we get to make decisions about what to place into our works. We can think ahead and recognize what the people we will use to promote need to be successful and we can design, create and incorporate the elements that will enable them to utilize what we offer.

We can think ahead and do our best to write to sell. You just need to do so with your eyes open.

If you don’t think ahead and you create books that contain risky topics or course language, and you do so to express yourself or drive whatever points or agendas you may have, well, that’s your decision. It’s your publishing business and you take the risks. It’s your choice.

Just don’t be surprised when you then try to promote it and find out that it’s really hard to succeed.