July 27th, 2013 by Paul Krupin
Social media monitoring tool
Here’s a very useful social media monitoring tool that operates like Google News Alerts. It’s free. Just set up an account and create key word alerts.
They also offer some very robust social media monitoring capability for people who need trend analysis.
The alerts are very handy if you are seeking to follow the results of a media campaign to identify news coverage you have acquired.
TalkWalker Alerts http://www.talkwalker.com/alerts
July 18th, 2013 by Paul Krupin
Evaluating Your Media Coverage - Online Clipping with Search Engines
Evaluating Your Media Coverage – Online Clipping with Search Engines
There are several ways to search and find media coverage without spending money on clipping service. All you have to do is use the right keywords and search in the right places. You can discover many, if not most, of the media coverage you get from your campaigns within a week of your outreach.
There are several types of search engines you can use – all of these are free. There are more search engines out there and this list will always change over time. These are the ones that I use on a regular basis.
Search by using a persons’ name, their book, product or whatever keyword you want to focus on. To keep your results narrow and focused, place “quotation marks” around your search words.
If you want to evaluate media coverage, focus on the keywords that you are researching and study what is being published, by whom, and what the article or interviews says.
Regular (Web) Search Engines
The New York Times