This story illustrates The DPAA+H Rule. The story captures the five essential elements of a great human interest feature story:
It’s DRAMATIC and PERSONAL
It tells a story about a real person who seeks ACHIEVEMENT IN THE FACE OF ADVERSITY
Finally it adds in an element of HUMOR.
It’s all here and this story shows how it can be done.
This story illustrates another of my key concepts – The Miracle of the Microcosm.
Randy has developed an experience based communication script that captures his magic words that turn people on and get sufficient numbers of people to take action. They buy his books.
He has a specific goal and knows that he must present to enough people to hit his goal each day.
He has developed and documented a systematic repeatable process for achieving a known level of financial success each day.
The article talks about Randy in ways that make him very likeable and very approachable. Several of his books are also mentioned along the way and he is positioned as being a very helpful dedicated and innovative individual who seeks to achieve financial success while he does his best helping others.
This is a beautiful example of the best publicity one can get.
Congratulations to Randy Kearse.