September 30th, 2013 by Paul Krupin
Discusses the latest Google algorithm changes and how the impacts on news release distribution
Google Changes to the World of News Release Distribution
For many years now marketing practitioners have been advocating people use news releases to improve their placement on search engines. The theory was that you could write and post a news release at a web distribution service and the optimized use of keywords and the links included in the release would result in oodles of incoming links all of which would help capture people’s attention and increase your page ranking on search engines as a result.
Google has decided to clean up the search results and do what it can to rid organic results of press release content that is really not bona fide news, but are instead, paid advertising in disguise. The requirements also have significance to sites that rely heavily on user-generated content.
The latest Google algorithm changes, known as Penguin 2.0, modifies how Google analyzes the role and utility of news releases posted at news release distribution services in a very significant way. The changes, adopted in late July 2013, include the following:
1. Press releases will be treated as paid placement by Google.
2. Optimized anchor text links in a press release distribution post will be considered as “unnatural” and will not be used in Google PageRank search result calculations.
3. Google now requires news release distribution services to add a “no follow” code attribute to all their outbound links in the news releases they post.
What this means is that if you now do a search for keywords on Google or Google News, your will now notice the near total absence of news releases, which used to account for fifty percent of more of what was the search engines produced in the top ten pages. No more. What is now delivered are articles from real media – newspapers, magazines, radio, tv, selected news services & syndicates, and the online versions, news web sites, and certain blogs.
The Google “no follow” and “anchored text” policies apply to”webmasters and directly impact services such as PR Web, Businesswire, PR Newswire, Send2Press, WebWire, MarketWire, OnlinePR Media, eReleases, and many more of the sites who used to be able to get top placement with their posted and archived news releases.
No more. Google has declared those days are over. The new moves by Google places the highest value on unique, quality content at real media sites.
The new search engine results highlight real media and focus on “earned media” and not subsidized links designed to simply weight and manipulate search engine results.
Google is also on the lookout to reduce the impact of large scale guest post activities and advertorials.
For several years now, SEO placement was driven by the use of “unnatural” backlinks and the heavy handed use of keywords in news releases. A variety of “black hat” SEO practices have been developed and used to push page placement. This will no longer be a viable strategy for businesses to utilize if they seek to improve their SEO ranking and the traffic they receive.
Natural links, directly to quality core content, expert or a company web site, are still acceptable.
What this means to publicity seekers is that a news release should not be written with the purpose of producing a sale directly. The news release should also not be written as an advertorial, or an infomercial.
The best view is that a news release is a pitch to a publisher (=media) to get them do publish or produce a story in the medium they utilize.
A news release, or a press release, is therefore a media proposal — a purpose driven communication that is delivered to media, or placed where they can find it, and which invites the media to do a feature story, an interview or a review (in the case of a book or product), and which contains an offer or the actual content and access to the people, needed to do that job.
So if you want real media coverage, write a news release that is truly designed to get you quality media coverage and send it to the right media. Instead of a post and pray web service. Then target your media carefully and send it to the right media directly. Reach out and contact real media people and offer them everything they need to do their job your way.
Help the people that you can help the most. The latest change means that quality content matters now more than ever before.
Good problem solving advice, news, value-added commentary, noteworthy public events, innovative products, quality books, and the best entertainment will get higher search engine placement, and hence command more value in the eyes of the searching public. Earned media coverage acquired by using targeted PR tactics and strategies will be one of the primary vehicles for gaining that status.
For additional reading:
Yahoo Small Business Advisor article Sept 1, 2013
Forbes magazine article by Cheryl Conner, August 28, 2013
Search Engine Watch articles by Lisa Buyer August 9, 2013
Search Engine Land article by Barry Schwarz July 30, 2013
Search Engine Roundtable article by Barry Schwarz July 30, 2013
Search Engine Watch article by Lisa Buyer July 26, 2013
Search Engine Land article by Barry Schwarz July 26, 2013
Search Engine Land article by Barry Schwarz July 9, 2013
Search Engine Watch – #nofollow
July 18th, 2013 by Paul Krupin
Evaluating Your Media Coverage - Online Clipping with Search Engines
Evaluating Your Media Coverage – Online Clipping with Search Engines
There are several ways to search and find media coverage without spending money on clipping service. All you have to do is use the right keywords and search in the right places. You can discover many, if not most, of the media coverage you get from your campaigns within a week of your outreach.
There are several types of search engines you can use – all of these are free. There are more search engines out there and this list will always change over time. These are the ones that I use on a regular basis.
Search by using a persons’ name, their book, product or whatever keyword you want to focus on. To keep your results narrow and focused, place “quotation marks” around your search words.
If you want to evaluate media coverage, focus on the keywords that you are researching and study what is being published, by whom, and what the article or interviews says.
Regular (Web) Search Engines
The New York Times
October 1st, 2012 by Paul Krupin
Using Publicity to Overwhelm the Impacts of Illegal Downloads of Electronic Versions of Books and other Products
I can’t advise you on how to prevent it or stop it, although there may be techie ways to reduce the risks. I believe that there are evil people out there and you cannot avoid all of them if they want to steal from you.
I honestly think spending time chasing down the evil people is a time-wasting negative spiral that will fail to produce meaningful success or personal satisfaction given the choices you have to create the positive platform you want to achieve success.
What you can do is market and promote and publicize so effectively and thoroughly that the number of people who steal from you is de minimis compared to the income that you derive from your publishing and other related sources of income, and because of the sheer power, presence and reach of the personal and professional brand you have created for yourself.
Focus on helping the people you can help the most. Get out there in front of the people you want to reach so many times and give them such quality content, advice, information and entertainment that the links to your articles and posts you get on your own and other people’s sites simply overwhelm the organic search results that contain the links to the illegal download sites.
Be so active in media and the online communities you can participate in that when a question pertaining to the subject of your area of expertise comes up, you are top of mind because the wonderful things people are saying about you block the discovery of the sites that cause you harm.
You have the choice. You can be passive and stay in the ‘if you build it they will come’ mode (very similar to the ‘pray and do little if anything’ mode), or you can decide to get systematically active with your marketing communications and realize that every day gives you the opportunity to reach out and answer someone’s question and share the answer so that tens if not hundreds of people see that answer and are presented with a new reason to call on you.
Even one article or post a month, shared on twenty blogs and media sites per month is 240 new incoming links in a year and then you also get the Tweets, FB shout outs, and other social media links that go with those.
So you want to know what to do? Ignore them. Build your platform! Choose to do the things that you need to do to be successful for yourself. Focus on your outreach. What you focus on will get bigger.
If you want to be flying with the eagles, stay away from the turkeys.
December 11th, 2009 by Paul Krupin
heads up discussion about Google's new personalized search capabilities
Is personalized search a sleeping giant that has just awakened?
Read Danny Sullivan’s post at SEO Land from Dec 7 and then go and try a few searches yourself and you decide if the search world just shifted beneath us.
He does say that making a good impression, content, titles, and descriptions are still important. But this is only relevant for the most part once people click on the link and get to a landing page.
But his article indicates that top placement is now variable and the algorithms used will produce results based on the prior users search history.
This is pretty important to many of us. The science, psychology and art of micro-communications persuasion just got more demanding.
October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial!
Who are the best ones with regard to marketing and publicizing a book or a product?
Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps 20 to 25 percent of the media who write on family and parenting matters are now blogging regularly.
Mommy bloggers are simply mothers who blog. They don’t publish in magazines or newspapers. They just blog where people can find them – in the news search engines and specialty blog search engines. The originality and creativity or their unique perspective is what generates their audience.
Many of them offer up a highly personal view of parenting, women’s general interest, fashion, wifehood, love, romance, health, fitness, food and cooking, husbands, kids, and the challenges that go with being the head of the household.
Some are funny, some are serious, some are highly intellectual, some are sexy, some are not.
Many of them offer their experiences or opinions on the subjects that they decide are worthy and provide reviews of products, books, recipes, movies, TV shows, celebrities, politicians, even things like astronomical events, and quantum physics.
Some of them are highly regarded and have very dedicated audiences who relish their every post. The number of people and the demographics of their audiences vary.
I mean if you want to spend some time with a yenta, go see your local mommy blogger. Mommy bloggers know how to spread the word!
I’ve transmitted news releases about books and products to Mommy Bloggers and the responses, benefits and results for the author/owner have at times rivaled and even exceeded that produced by conventional prime media.
Mommy bloggers are a force to be recognized and utilized!
When you decide to do publicity you should make sure that you do your best to contact Mommy Bloggers if you have something that is of interest to Mommys everywhere.
Brief them in, share with them what you’ve created, tell them why it’s good and who will benefit from what you’ve created, and by all means, offer them a review copy or product sample if you can afford to do so. Offer to send them additional information, especially good photography.
Be forewarned! Some of them will only write about you favorably if you send them chocolate!
Here’s a web site that ranks the top mommy bloggers based on voter popularity.
May 25th, 2009 by Paul Krupin
Why book reviews news releases don't work
OK, you’ve written a book and now want to get some publicity?
I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published.
But you do not see too many book reviews that result in stellar book sales and movie deals.
That’s what comes out of galvanizing feature stories and interviews that contains significant human interest or promise of tremendous value-added.
That’s what you need to offer to media and that’s what you need to place into your news release.
Content wise, you must remember the differences between the media and make sure the needed elements are present or are offered:
Print wants the best information. Radio and TV want to be told why you have the best entertainment.
Notice the difference: To the specific information or topic is of lesser importance than it’s entertainment value to the producer. Print speaks to the head. Print requires more written words — it is intellectual and focuses on getting you to think.
Radio and TV speak to the stomach. Radio and TV focus on provoking emotional response. They speak to your heart and soul.
Did you know that radio provides out-pulls print and tv when it comes to motivating people?
Did you know that more people respond to audio speech than written speech? Did you know who proved this point better than anyone else in the entire 20th Century?
Adolph Hitler. His oratory motivated the Germans to start a World War.
Listen carefully to the speeches given by our President. Look at the powerful emotions they can evoke with very few words. The speech writers are media masters.
Ha! I know you may get bored after a few minutes, but oh well, they are the ones who are “on the air”, so pay attention as long as you can get something out of it.
You can learn a lot by listening to others, and paying attention to the powerful and successful people around you, especially those who are featured in the media. Study what they do. Learn what they do.
You can modify and improve your media success by learning from the masters all around you. They are in print everywhere you look, on the radio everywhere you go, and on tv day in and day out.
If you become a student of the media with the goal of improving your media success, you will seek to learn and apply what learn, especially if you focus on people who successfully pitched to media, and are now “on the air’.
When you pitch to media, you must ask yourself three simple questions:
What do they want?
What can I offer?
How can I present it so I can be more persuasive than others who are also vying for the space, or air time?
So if you have a fiction book, and want to find out ways of publicizing your book, what you must do is start studying the publicity that has been acquired by other fiction book authors.
You find the critical intelligence you need in the latest issue of whatever media you want to be in.
You can also use search engines to find and get you access to the online counterparts to media.
You can also use news search engines to follow specific key words on your topic and study who’s getting publicity and on what topics.
You can use my 3 I Technique:
1. Identify the success stories
2. Imitate the success stories
3. Innovate with your own information.
This simple process works so use it.
Start paying attention to what is out there. Head to the magazine rack. Open up the magazines you want to be in. Use the magazine search and news search engines.
If you are a fiction book author, start studying the publicity acquired by other fiction authors.
Identify the feature articles about fiction authors. Cut them out and create a scrap book. Then use these for ideas.
Watch TV and listen to the radio and do the same thing. Tape the shows, watch them or listen to them several times, and learn the behaviors. List the questions, study the good answers.
Accumulate enough examples from your particular target media that you can craft news angles, headlines, and content in a comparable style. Then prepare your own materials using the successful models and mentors as a guide.
There is another way to describe this process:
Search, Find, Match and Apply.
You SEARCH for the opportunity what you want.
You FIND — an opportunity or a place where you think the opportunity exists.
You make sure you MATCH their needs with the right content.
And then you APPLY by presenting your news release to see if you can be selected for the opportunity you identified.
This process works as well for searching for getting publicity as aweel as it does for creating letters, business proposals, getting contracts, agents, publishers, or even for a soulmate.
The articles and interviews you find will tell you to the types of news release you will need to create to pitch this type of feature article story, or get interviews based on the themes you discover. Analyze them. Identify the content, length, style, and other characteristics of the information. Then create information about your book that parallels what you have found.
If you pay attention, you’ll see the types of things that turn your particular media on.
And you’ll be able to do it, too.
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit.
In fact, as a publicist I see the same problem occurring with all sorts of self published as well as mainstream published books.
I believe that it can be done. It is not hopeless. It is challenging and it does take skill, excellence, and devotion.
So here’s some ideas and a strategy about how to create an online presence that generates interest, and ultimately sales. Many of my clients do this as they work with me on the publicity. In fact, when this online strategy is coupled with targeted publicity, and judicious integrated marketing offline, the best results are always forthcoming.
Here’s my recommendations on what to do online.
You have to be willing to post some of your best poetry (or content no matter what you write or create) so that people see what you write, and enjoy it so much that they get interested in buying everything you have for sale.
This is the formula for professional branding that I also advocate with problem solving tips articles, humor, music and other creative works.
Offer a little of your very, very best work. Shine. Sparkle. Dazzle people. Amaze people. Make them sweat, make them cry, make them laugh.
But whatever you do, do it very quickly. You only have between 10 to 20 seconds to hook them and no more than 3 minutes to convince them totally.
It’s like people get to see the tip of the iceberg and it’s so good and intriguing, they develop a desire for more.
It’s like finding a diamond in the rough, or seeing a glint in the dirt and grabbing it and finding out it’s a gemstone.
The key is to post something so good and timely to the right needy people that you really trigger their interest.
The copy you select is crucial. One warning – don’t sell. Help or entertain or educate the people you can help, entertain or educate the most.
You have to engage them meaningfully and that is the only way this technique will work.
This means you have to select a truly remarkable piece of your writing and then you have to carefully select where you get it placed.
If you haven’t read my article on how to create these magic words, then you might want to read The Magic of Business sometime. Here’s a link to it: http://www.directcontactpr.com/free-articles/article.src?ID=105
Once you have some proven magic words, then you have to be strategic about where you place these little nuggets.
You can do this online using search engine tools. But you can’t just post them anywhere. You have to find the right places and opportunities.
What you need to do is think about targeting. What do people read, watch and listen to when they are in the right mood and are receptive to a suggestion?
I do this with prime media when we target media for news releases. We go through this same process only we target newspapers, magazines and trade press, news services and syndicates, radio and TV stations and shows, freelance writers, and the Internet media counterparts to all the above.
You do the same thing online with the different types of online publishing and search technologies that are available. Of course, you have to find them first.
This requires you to study, strategize and decide what to write and who to target very carefully.
I’ll illustrate with one simple example. Let’s say you write a poem about overcoming the challenges associated with breast cancer.
If you write a poem for breast cancer patients, then in front of breast cancer patients is where you want to be.
So think about your most important key words and select one:
For this example (I’m sending this to my breast cancer author clients of course), I’ll use the key words: breast cancer support.
You have to make use of the specialized search engines. So look for specialized search engines that will bring you to the right web sites and other online technologies and groups. What you are looking to make use of is:
Regular search engines: Web sites where cancer patients and their support networks hang out.
Photo search engines; the best photo sites about breast cancer
Audio search engines: the best audio sites about breast cancer
Video search engines: the best video sites about breast cancer
Blog search engines: Bloggers who write on breast cancer
Forum search engines: Forums that focus on and talk about breast cancer
Newsletter and ezine search engines: Health / cancer news letters and ezines about breast cancer
Association search engines: cancer and health associations about breast cancer
Podcast search engines: podcasts about dealing with breast cancer
Social networking search engines: sites from breast cancer
Yes there are specialized search engines that focus on just these technologies and you can access them and use them if you learn how.
Not every site you discover will meet your needs in terms of quality and visibility, but you can identify the ones that are significant and valuable to you.
For each valuable site you discover, you take a one to one approach, study it carefully, find the contact in-road or access point to the owner or editors, and craft a pitch designed to offer your content for publication or use the way they are accustomed to publishing it.
If you embark on a plan that allows you to hit five per day, then at the end of thirty days you’ll have contacted 150 online media. If even half these take you up on your pitch, then you’ll be on 75 sites.
And if you maintain that for a year, then you’ll be on 900 hand selected relevant sites by the end of the year.
That’s just for one key word: breast cancer support.
Now do some key word rotation switch to breast cancer information, help, guidance, counseling, mentoring, and so on.
When you have a key word NOUN, couple it with keyword VERBS or ACTIONS. I call this the SOAP method, where S = subject words O = Object words A = action words and P = process words
Create powerful keyword combinations by using SOAP.
For each subject word think of the synonyms and related key words.
Now create a key word chart and launch your search for the right web sites.
Then you systematically rotate words one at a time.
You can even do this geographically using the same key words and Google maps.
Go to Google maps and enter the words breast cancer support plus a location like “breast cancer support Atlanta, GA”
The map that results yields businesses, names, addresses, phone numbers and even web sites.
Now rotate to a new location and search again.
Now you may ask where to you find all the specialized search engines.
I have a patent on a search engine tool which I’ve made available for many months now that’s free. It’s still there for you to use:
Search Word Pro
Search Word Pro operates like a channel changer for search engines.. Enter a search word and then you can send it to over 60 different search engines in all the categories described above and more.
BTW, you can easily use this to design and deploy your own blog tour. There are PR firms out there that will do the same blog tour for you and charge $10,000 for getting you on to 100 top blog sites. No kidding.
So if you want to make use of this and do it yourself, I’ve just shared with you how to do it.
September 30th, 2008 by Paul Krupin
discusses what it takes to be successful publishing, promoting and publicizing
Books aren’t dead. Publishing isn’t dead. It’s just that publishing technology keeps on evolving. The way we sell intellectual property is diversifying.
I work with many, many creative people and companies and what I am observing is that the number of ways people buy written words that they can read and acquire for value is increasing. As a publisher, this represents a major challenge. But the rewards in a country of 330 million people are still phenomenal. So I believe it’s worth the effort.
In the publishing field, you can start with a single book and then do what Dan Poynter has been saying for many years now. You diversify the intellectual property and sell it in what ever way people will buy it. So that means turning a book into a tape, video, ebook, or a workshop, or a teleseminar, or a web seminar or whatever your particular target pool of people will want and purchase. You can package your IP small and big. You can format it for pdf, Kindle, large print, tape, video, audio (mp3), video (MPEG, WMV).
Promoting it is the same. First you learn what you have to say to interest people and produce the action you want. Then you incorporate that learned tested message into your marketing materials. You start with your person to person discussions. Then once you learn what turns individuals on you expand it to small groups. Then you can move on to your news releases and then use the same core copy in your direct marketing materials.
Now you also have the ability and choice to reformat the same core copy and adapt it so that you can use it in all sorts of prime media formats and Internet media formats.
What you need to do is be systematic and test and develop and retest and redevelop till you have the content and communications that produce the same effect on people each time you use them.
What I’m seeing is that the use of technology is a force multiplier. Whether you put proven messages into a news release and convince a publisher to share your news is what you are aiming for. The choices of placement are now expanded. With prime media you have newspapers (daily and weekly), magazines, radio, tv, news services, syndicates. With the Internet web sites you also have the online counterparts to all the above. But you also have content opportunities at other people’s web sites, blogs, forums, discussion groups, ezines, mailing lists, audio, video sites, and the news search engines and specialized search engines. There is also social media – blogs, and the MySpace, Facebook types of sites, and the Twitters and more. People are now receiving plug messages for good stuff in all sorts of ways. Encouraging snippets motivate people when they come from trusted sources.
So in addition to creating THE TRULT GREAT BOOK, you also need to have galvanizing copy that not only gets you published but also searches well and motivates people to action off of very small snippets. You start with the book. Then you learn and document the best way to turn people on.
Once you get that down you can leverage it using the technology and mediums available to reach people. Each technology has its own style, format and communication system requirements. This means you may have to learn new styles and ways to communicate. But if you for example have a great problem solving tips article that produces media interest, you may also be able to use that core in articles and posts online at forums, blogs, mailing lists, ezines, and other places.
Even the David Meerman Scott’s New PR methods are basically just adapting to the new technologies. They say “write news release that sells product” because people can see it on a news search engine.
However the success still hinges on the quality and remark ability of the product, and the persuasive content and quality of the news release. People respond to quality. They ignore and bypass mediocrity. The good stuff rises to the top. The bad stuff sinks away out of site.
People tell their friends when something is really good. They also steer their friends away from stuff that’s not that good. That’s because people want to be seen as helpful to others in the marketplace.
And if the statement “You gotta get this!” or “That book is incredible!” gets flowing on social media sites from person to person, you can find yourself swamped with orders.
From my perspective as a publicist who helps people achieve success, the two base requirements for creators who want to achieve success are 1. create something really good and 2. develop the proven communications needed to trigger action by your target audience.
You must learn how to sell your product by speaking to people. Your personal experience with your products with your customers and audience is very valuable. You use their feedback to guide you to the best communications you can use.
Once you have this then you can use all the available technologies to communicate meaningfully with your particular audience.
This may take some systematic careful planning and effort. But it really creates opportunities. One book can be sold in many different ways. Each one is an income stream that can be developed and can contribute to a very significant income.
The most important thing you can do is to create something remarkable. That’s what you have to do first and foremost. It’s like making candy. You test your recipe by giving it to people and refine your formula till people just get a little taste and instantly want more. You’ll know when people like your candy by their reaction.
In my view, what you need to do is simply devote yourself to being the best that you can be. I see that success is going to people who help the people that they can help the most. This is true whether they are a writer or a comedian or a manufacturer of products or a provider of services. If you devote yourself to excellence and service of others, then people recognize and appreciate what you do, because you do it so well.
My job as a publicist always seems to be trying to help people find out what they do best because sometimes they don’t really know because they have not asked the right questions and really paid that much attention to the very people they are trying to reach, help or entertain, and sell.
It’s up to you as the creative source to produce the candy that make people go crazy and tell their friends all about it. That’s the base challenge – the key requirement. The creation has to be really good. If you are an author or a publisher, you need to write a really good book. If you are an inventor, you need to create a product that really makes a difference. If you are a service provider, you need to offer advice or help so that it really does solve a problem and improve what people can do.
If you don’t do that first, then not much can happen as you try to get people interested in it.
Once you create a product that taste like candy, then you have to learn how to get people to talk about that candy.
June 6th, 2008 by Paul Krupin
New Search Engine Target Marketing & PR Tool - Test of a new search engine marketing and PR research tool
Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage.
Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them.
If you find them, then you send them personal messages or a pitch or a proposal that allow you to be seen on their web pages, or in front of their auidence members or subscribers, with links back to your site. This improves your inbound links and the content people see on these other sites drives traffic, and creates interest and increases the number and quality of the prospects who are interested in buying what you offer.
That’s the theory anyway. But try using a search engine to target properly. Now you experience the real pain of the Internet. The excessive time, the web sites that don’t provide you with good information, the slowness, and the sheer volume of places you need to visit and material you need to read to find the right, trustworthy and reliable information – the critical business intelligence you need – to improve and grow your business.
The results you get from simples searches tend to be all over the map. It takes special skill to refine a search. Each search engine is sometimes different and requires special syntax.
Finding the right web sites say for your particular product or services, for a blog tour, or the right discussion groups and mailing lists, or the right affiliate sites for your product, is very simply a time consuming and arduous task.
Wouldn’t it be nice if you could do this precision searching and targeting all in one location?
Well that’s why I’m creating a news specialized search tool that operates like a tv channel changer for specialized search engines. It basically allows you to enter your key words and then search all the top sites you’d want to search for custom targeted marketing and PR, all off one page.
Enter the words once and click – you’re on the top searchable resources specifically selected for targeted marketing and PR.
This tool is deceptively powerful. One commenter stated to me that the power of this system defies first pass comprehension. That’s I want your help and feedback.
I’ve created a beta test site. Will you also look at this and give me feedback?
Here is a sample page of results for one common keyword for the self-publishing industry.
(keywords= “self publishing”)
Each of the 50 + search engines listed is selected to help lead you to information, people, and organizations you’d want to contact if those were your key words.
The categories of search engines that a person who wants to do targeted pr and marketing include:
1. the regular web search engines
5. books stores
6. ezines and newsletters
7. social networks
8. discussion groups and mailing lists
10. affiliate programs
11. chat rooms
13. forums and message boards
14. media – magazines, newspapers, radio and tv
15. news search engines
16. SEO/SEM Tools
Look at the results page for the keywords “self publishing”. As you use this one page, you get to see the results in a new page. This one page allows you to send your key word search to about 50 search engines in each of these categories.
You can’t do this from the top search engines unless you search out and fund these searchable resources first. Here they are all at your fingertips just one click away. You don’t even need to retype your words. Just click on the search engine.
We’ve also programmed it so that each time you search, yoiu are getting an advanced search, not a simple search. This improves the quality pof the results for you.
With multiple words, the “quotes” for this search are on automatically. However, you can turn the quotes off with a click and expand the results any time.
The Search Word Pro web site is designed right now to be a subscription based license for a year which allows people to save their searches (100 of them) so it operates like a personal work station. The search page and link can be shared by email so it also has great utility as a viral and client tool, much like I’m doing with you right now. I can also create and license customized search tools like this on any topic.
What do you think? Did I leave any major online marketing categories out? Area there searchable resources that should be added to the list?
April 28th, 2008 by Paul Krupin
News search engine tips and tactics for authors and publishers
Did you know that you now have access to some of the world’s most powerful online electronic clipping tools?
They are called News Search Engines. You can use them to dramatically improve your success with the media.
News search engines are specialized search engines that visit news sites from all over the Internet and use computer algorithms to select stories for inclusion. They then cluster the stories and photos into an online magazine format. As the news changes the news search engines keep you informed of the latest developments.
They allow you to search the latest news stories from hundreds to thousands of news sources. This gives you the critical business intelligence about not only what the media is covering but how they like to publish what they cover.
Some of them also allow you to create special news alerts, which send you an email message every time a news story comes out on your special topic or keywords of interest.
This is very powerful and useful technology and at least for right now, it’s free.
Let’s explore these and find out how you can use them to get more publicity for your business, for your books, and for you and your authors.
Top News Search Engines include the following:
Alta Vista News
All the Web News
Not all news search engines are created equal. Some provide coverage of some areas while others don’t. Some news search engines even let you establish channels like this one, set up to reveal news from the book publishing industry for selected news services and syndicates.
Yahoo Book Publishing News of the Day
You can search and find information on a wide number of critical topics. It is up to you to identify your key words. This is a fine art because if your search words are too general you will get way too many stories each day to be useful to you.
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