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Is personalized search a sleeping giant that has just awakened?

heads up discussion about Google's new personalized search capabilities

Is personalized search a sleeping giant that has just awakened?

Read Danny Sullivan’s post at SEO Land from Dec 7 and then go and try a few searches yourself and you decide if the search world just shifted beneath us.

http://searchengineland.com/googles-personalized-results-the-new-normal-31290

He does say that making a good impression, content, titles, and descriptions are still important. But this is only relevant for the most part once people click on the link and get to a landing page.

But his article indicates that top placement is now variable and the algorithms used will produce results based on the prior users search history.

This is pretty important to many of us. The science, psychology and art of micro-communications persuasion just got more demanding.

Marketing and Publicizing an e-book online – poetry and more

Conducting a targeted online marketing and promotion campaign

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit.

In fact, as a publicist I see the same problem occurring with all sorts of self published as well as mainstream published books.

I believe that it can be done. It is not hopeless. It is challenging and it does take skill, excellence, and devotion.

So here’s some ideas and a strategy about how to create an online presence that generates interest, and ultimately sales. Many of my clients do this as they work with me on the publicity. In fact, when this online strategy is coupled with targeted publicity, and judicious integrated marketing offline, the best results are always forthcoming.

Here’s my recommendations on what to do online.

You have to be willing to post some of your best poetry (or content no matter what you write or create) so that people see what you write, and enjoy it so much that they get interested in buying everything you have for sale.

This is the formula for professional branding that I also advocate with problem solving tips articles, humor, music and other creative works.

Offer a little of your very, very best work. Shine. Sparkle. Dazzle people. Amaze people. Make them sweat, make them cry, make them laugh.

But whatever you do, do it very quickly. You only have between 10 to 20 seconds to hook them and no more than 3 minutes to convince them totally.

It’s like people get to see the tip of the iceberg and it’s so good and intriguing, they develop a desire for more.

It’s like finding a diamond in the rough, or seeing a glint in the dirt and grabbing it and finding out it’s a gemstone.

The key is to post something so good and timely to the right needy people that you really trigger their interest.

The copy you select is crucial. One warning – don’t sell. Help or entertain or educate the people you can help, entertain or educate the most.

You have to engage them meaningfully and that is the only way this technique will work.

This means you have to select a truly remarkable piece of your writing and then you have to carefully select where you get it placed.

If you haven’t read my article on how to create these magic words, then you might want to read The Magic of Business sometime. Here’s a link to it: http://www.directcontactpr.com/free-articles/article.src?ID=105

Once you have some proven magic words, then you have to be strategic about where you place these little nuggets.

You can do this online using search engine tools. But you can’t just post them anywhere. You have to find the right places and opportunities.

What you need to do is think about targeting. What do people read, watch and listen to when they are in the right mood and are receptive to a suggestion?

I do this with prime media when we target media for news releases. We go through this same process only we target newspapers, magazines and trade press, news services and syndicates, radio and TV stations and shows, freelance writers, and the Internet media counterparts to all the above.

You do the same thing online with the different types of online publishing and search technologies that are available. Of course, you have to find them first.

This requires you to study, strategize and decide what to write and who to target very carefully.

I’ll illustrate with one simple example. Let’s say you write a poem about overcoming the challenges associated with breast cancer.

If you write a poem for breast cancer patients, then in front of breast cancer patients is where you want to be.

So think about your most important key words and select one:

For this example (I’m sending this to my breast cancer author clients of course), I’ll use the key words: breast cancer support.

You have to make use of the specialized search engines. So look for specialized search engines that will bring you to the right web sites and other online technologies and groups. What you are looking to make use of is:

Regular search engines: Web sites where cancer patients and their support networks hang out.

Photo search engines; the best photo sites about breast cancer

Audio search engines: the best audio sites about breast cancer

Video search engines: the best video sites about breast cancer

Blog search engines: Bloggers who write on breast cancer

Forum search engines: Forums that focus on and talk about breast cancer

Newsletter and ezine search engines: Health / cancer news letters and ezines about breast cancer

Association search engines: cancer and health associations about breast cancer

Podcast search engines: podcasts about dealing with breast cancer

Social networking search engines: sites from breast cancer

Yes there are specialized search engines that focus on just these technologies and you can access them and use them if you learn how.

Not every site you discover will meet your needs in terms of quality and visibility, but you can identify the ones that are significant and valuable to you.

For each valuable site you discover, you take a one to one approach, study it carefully, find the contact in-road or access point to the owner or editors, and craft a pitch designed to offer your content for publication or use the way they are accustomed to publishing it.

If you embark on a plan that allows you to hit five per day, then at the end of thirty days you’ll have contacted 150 online media. If even half these take you up on your pitch, then you’ll be on 75 sites.

And if you maintain that for a year, then you’ll be on 900 hand selected relevant sites by the end of the year.

That’s just for one key word: breast cancer support.

Now do some key word rotation switch to breast cancer information, help, guidance, counseling, mentoring, and so on.

When you have a key word NOUN, couple it with keyword VERBS or ACTIONS. I call this the SOAP method, where S = subject words O = Object words A = action words and P = process words

Create powerful keyword combinations by using SOAP.

For each subject word think of the synonyms and related key words.

Now create a key word chart and launch your search for the right web sites.

Then you systematically rotate words one at a time.

You can even do this geographically using the same key words and Google maps.

Go to Google maps and enter the words breast cancer support plus a location like “breast cancer support Atlanta, GA”

The map that results yields businesses, names, addresses, phone numbers and even web sites.

Now rotate to a new location and search again.

Now you may ask where to you find all the specialized search engines.

I have a patent on a search engine tool which I’ve made available for many months now that’s free. It’s still there for you to use:

Search Word Pro
http://www.searchwordpro.com/quick.src?Action=&T=130&04908effad

Search Word Pro operates like a channel changer for search engines.. Enter a search word and then you can send it to over 60 different search engines in all the categories described above and more.

BTW, you can easily use this to design and deploy your own blog tour. There are PR firms out there that will do the same blog tour for you and charge $10,000 for getting you on to 100 top blog sites. No kidding.

So if you want to make use of this and do it yourself, I’ve just shared with you how to do it.

New Search Engine Marketing & PR Tool

New Search Engine Target Marketing & PR Tool - Test of a new search engine marketing and PR research tool

Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage.

Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them.

If you find them, then you send them personal messages or a pitch or a proposal that allow you to be seen on their web pages, or in front of their auidence members or subscribers, with links back to your site. This improves your inbound links and the content people see on these other sites drives traffic, and creates interest and increases the number and quality of the prospects who are interested in buying what you offer.

That’s the theory anyway. But try using a search engine to target properly. Now you experience the real pain of the Internet. The excessive time, the web sites that don’t provide you with good information, the slowness, and the sheer volume of places you need to visit and material you need to read to find the right, trustworthy and reliable information – the critical business intelligence you need – to improve and grow your business.

The results you get from simples searches tend to be all over the map. It takes special skill to refine a search. Each search engine is sometimes different and requires special syntax.

Finding the right web sites say for your particular product or services, for a blog tour, or the right discussion groups and mailing lists, or the right affiliate sites for your product, is very simply a time consuming and arduous task.

Wouldn’t it be nice if you could do this precision searching and targeting all in one location?

Well that’s why I’m creating a news specialized search tool that operates like a tv channel changer for specialized search engines. It basically allows you to enter your key words and then search all the top sites you’d want to search for custom targeted marketing and PR, all off one page.

Enter the words once and click – you’re on the top searchable resources specifically selected for targeted marketing and PR.

This tool is deceptively powerful. One commenter stated to me that the power of this system defies first pass comprehension. That’s I want your help and feedback.

I’ve created a beta test site. Will you also look at this and give me feedback?

Here is a sample page of results for one common keyword for the self-publishing industry.

(keywords= “self publishing”)

Each of the 50 + search engines listed is selected to help lead you to information, people, and organizations you’d want to contact if those were your key words.

The categories of search engines that a person who wants to do targeted pr and marketing include:

1. the regular web search engines

2. images

3. audio

4. video

5. books stores

6. ezines and newsletters

7. social networks

8. discussion groups and mailing lists

9. podcasts

10. affiliate programs

11. chat rooms

12. usenet

13. forums and message boards

14. media – magazines, newspapers, radio and tv

15. news search engines

16. SEO/SEM Tools

Look at the results page for the keywords “self publishing”. As you use this one page, you get to see the results in a new page. This one page allows you to send your key word search to about 50 search engines in each of these categories.

You can’t do this from the top search engines unless you search out and fund these searchable resources first. Here they are all at your fingertips just one click away. You don’t even need to retype your words. Just click on the search engine.

We’ve also programmed it so that each time you search, yoiu are getting an advanced search, not a simple search. This improves the quality pof the results for you.

With multiple words, the “quotes” for this search are on automatically. However, you can turn the quotes off with a click and expand the results any time.

The Search Word Pro web site is designed right now to be a subscription based license for a year which allows people to save their searches (100 of them) so it operates like a personal work station. The search page and link can be shared by email so it also has great utility as a viral and client tool, much like I’m doing with you right now. I can also create and license customized search tools like this on any topic.

What do you think? Did I leave any major online marketing categories out? Area there searchable resources that should be added to the list?

Comments welcome.

News search engine tips and tactics for authors and publishers

News search engine tips and tactics for authors and publishers

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools?

They are called News Search Engines. You can use them to dramatically improve your success with the media.

News search engines are specialized search engines that visit news sites from all over the Internet and use computer algorithms to select stories for inclusion. They then cluster the stories and photos into an online magazine format. As the news changes the news search engines keep you informed of the latest developments.

They allow you to search the latest news stories from hundreds to thousands of news sources. This gives you the critical business intelligence about not only what the media is covering but how they like to publish what they cover.

Some of them also allow you to create special news alerts, which send you an email message every time a news story comes out on your special topic or keywords of interest.

This is very powerful and useful technology and at least for right now, it’s free.

Let’s explore these and find out how you can use them to get more publicity for your business, for your books, and for you and your authors.

Top News Search Engines include the following:

Google News
Yahoo News
Alta Vista News
All the Web News
MSN News
Daypop
Topix.net

Not all news search engines are created equal. Some provide coverage of some areas while others don’t. Some news search engines even let you establish channels like this one, set up to reveal news from the book publishing industry for selected news services and syndicates.

Yahoo Book Publishing News of the Day

You can search and find information on a wide number of critical topics. It is up to you to identify your key words. This is a fine art because if your search words are too general you will get way too many stories each day to be useful to you.

Read the rest of this entry »