If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book.
In fact, to get great publicity you really need to put the book down and simply do what you are best at.
Tell me new stories.
Give me news that I’ve never heard before.
Make me smile. Make me laugh. Make me hungry. Make me cry. Make me afraid. Make me experience something inside. Make me angry. make me sad.
Advise me with superb insight that makes people turn their heads and listen and realize that you are handing them a gift.
Take the mystery out of a new problem that wasn’t on everyone’s radar screen when you wrote the book.
Dazzle me with new material and fresh photos.
Make me want to do something different.
Make me so interested in you I go home and look you up and even try to call you and make an appointment to see you.