Brian Tracy on Achieving Goals and Making a Difference
I have a lot of books on my shelf by Brian Tracy. He is a fascinating and awe inspiring teacher and his ideas on personal and professional development are very readily implemented with great benefit.
It’s not very often that you can find something so short and sweet that you can take it home in your pocket and bank the benefits immediately. But these two little videos do just that. They will help you make a significant difference in what happens to you not just today, but for the rest of your life.
This first one describes how to identify and select the most important goal in your life.
This second one describes the single most important word you’ll ever need when achieving goals.
Andy Andrews talks about Mastering the Seven Decisions - Video on You Tube
This is one of the most important books I’ve read in a long time. Andy Andrews lived a relatively normal life until the age of nineteen, when both his parents died – his mother from cancer, his father in an automobile accident. He left college and was homeless. Penniless, he lived under the boardwalk or slept in people’s garages in Gulf Shores, Alabama. The something amazing happened. He befriended another grizzled old homeless person, who gave him a remarkable gift- a library card. Over time, he read more than two hundred biographies of great men and women searching for the answer to how they achieved success. Andy sent people letters asking for advice. “How did you overcome your worst challenge?” he’d ask. To his utter surprise, many of them they wrote back. And he saved those letters and pondered and savored the incredible life saving advice that they contained.
Guess what! There is no secret! It took several years, but Andrews finally determined that there were seven characteristics that each successful person had in common. He also found out he could teach people these remarkably powerful principles by telling witty and funny stories that deliver profound meaning. He became a stand up comedian in Las Vegas and started writing. He eventually wrote over 20 books including The Traveler’s Gift, which has now sold over a million copies and spent seventeen weeks on the New York Times best sellers list.
His new book is Mastering the Seven Decisions That Determine Personal Success , a companion book The The Traveler’s Gift. Andrews shares the very best of what he’s learned about how each one of us can achieve success and what it takes to make the crucial basics stick. It’s a roadmap to correct personal behavior that contains lots of helpful guidance for people at with problems at home, at work, and at play.
Andy Andrews believes that each one of us has the ability to change the world. He’s learned that even when you have nothing, every choice you make matters. Even more important, every choice you do not make matters just as much.
Andy is a believer in what is known as The Butterfly Effect. Even the smallest tiny action can have dramatic consequences. The flap of a butterfly’s wings, is inexplicably intertwined with the birth of a hurricane around the world.
Even the smallest things we do can have a tremendous impact on the world.
Andy is the first to point out that the seven principles, at first blush, don’t seem very profound. “They can have impact once you really grasp how they’ve been used by other people. Then they become an amazing key to releasing incredible personal power that allows you to explore the world of opportunity that surrounds all of us.”
The point of this is simple: Learn the Seven Decisions. They work every time.
Jack Canfield offers ideas on how to get rich and be a success
Jack Canfield’s primary goal in his life revealed and discussed in this wonderful five minute video. Jack reveals some early history and ideas that helped him along the way to creating his first Chicken Soup for the Soul book. The video ends with a discussion of his book The Success Principles. Here’s a guy who has made tens of millions searching for the answer to a simple question: What are the numbers that open up the lock?
This next one is a one minute seven second video that captures the essence of some of Jack’s Success Principles on how to get rich.
Although it probably wasn’t created and isn’t maintained by Jack Canfield himself, the My Space page for Jack Canfield is an education in and of itself: Jack Canfield’s My Space page.
Can you get your ideas to spread? How do you do that? What do you say and to whom? Where? You can also read my own thoughts and a process I describe on how to develop and create something ‘remark-able’ (e.g., worth talking about) in my article The Magic of Business (published as Chapter 27 in in Elite Books Einstein’s Business (Jan 2007) . Here is the link to a pdf file of the same article. By the way, the picture at the beginning of the chapter/article is me standing in front of a famous picture at the Museum of Natural History in New York City. My kids think this is proof of reincarnation. See the wrinkles? Same place!
The key to marketing effectively is to create something that certain people just really really like, and figure out where they are and how to talk to them. Pretty simple to say. very hard to do. But it’s a goal that you can describe in a phrase and that’s a big start.
Best quote in this video is when he points up to his presentation slide and says “That’s Soap Lake in Washington. If that’s nowhere, Soap Lake is right in the middle of it.” Followed by audience laughter…
Two minute video on the basics of using video to market online
Quote for the day:
John Maxwell author of the book Your Roadmap for Success talks about what you have to do to apply what you’ve learned to really drive it home and get what you can out of it. He says that all you have to do is ask yourself three questions:
1. Where can I use it?
2. When can I use it?
3. Who else needs to know it?
This is pretty brilliant and simple to implement. Place it on a stickie and put it on your computer monitor till it becomes second nature. Make sure you answer the questions and then act to make it happen!
Video Marketing on the Internet
The folks at Nuesion have created this basic introduction to marketing video online. it’s a well produced 2 minute and 40 second short that teaches you to get a digital camera and then create and post videos to improve your traffic.
Marketing to people in apartment complexes makes a lot of sense. The population density is high which means there are a lot of possible prospects in a small geographic location. Getting access to them and getting them to pay attention has been refined into a fine art by the people at Apartment Toolkit who offer an audio tape series which explains their time tested methods.