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Getting more book reviews for self-published books

Getting more book reviews for self-published books

Self-published authors often complain about how hard it is to get book reviews. Many of my clients are self published authors. I don’t think that media distinguish books by whether they are from self-publishers or quality publshers that much any more. Some do, but it’s because they make an assumpition of quality. That is what […]

Why book reviews news releases don’t work

Why book reviews news releases don't work

OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]

Boiler Plate for a News Release

Guidance to a novice self publisher about writing a news release

A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]

Key questions for a galvanizing interview news release or problem solving tips article

Key questions for a galvanizing interview news release or problem solving tips article

OK you’re ready to write a news release or have me send one out for you. Now what do you do? The goal is to now get people interested in you and your writing. To do this we need to make you interesting, newsworthy and entertaining. We need some exceptional material. We need your best […]

News search engine tips and tactics for authors and publishers

News search engine tips and tactics for authors and publishers

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media. News search engines are specialized search engines that visit news sites from all over the Internet and use […]

20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media

Copywriting tips for writing news releases to get more publicity

20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media  News releases can be a great aid to getting major media to give you feature story coverage and major talk show interviews. What you write in your news release is important.  It determines media response to your news release. […]

Publicizing and Promoting By Helping People the People You Can Help the Most

Tactics and strategies for getting the best publicity that creates interest and sales

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

Marketing and Publicizing an e-book online – poetry and more

Conducting a targeted online marketing and promotion campaign

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

What are the best ways to convert web visitors into web buyers? Make candy.

describes my candy theory for making money on the Internet

One of the discussion groups I’m on fielded a great question. What are the best ways to convert web visitors into web buyers? My theory on this is that web sites are just like vending machines. What’s a vending machine? It’s a device that’s packed with candy and parked in a trafficked location. How does […]

Localizing — The Easiest Publicity You Can Ever Get

Using local news angles to maximize success in getting publicity

Localizing your news release is the easiest way you can get more media coverage.  The success of your media strategy will largely depend on what you offer to the media.   No matter what you want to accomplish in terms of your publicity goal business wise, you will maximize your media response and the coverage you […]