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Getting More Interviews on Radio and other Media

Advice on how to get more talk show interviews and how to get the maximum ROI from the interviews you do

Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]

Getting more book reviews for self-published books

Getting more book reviews for self-published books

Self-published authors often complain about how hard it is to get book reviews. Many of my clients are self published authors. I don’t think that media distinguish books by whether they are from self-publishers or quality publshers that much any more. Some do, but it’s because they make an assumpition of quality. That is what […]

Article comment – Social media marketing sucks… if you do it wrong

Why social media marketing sucks and what to do about it

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Media coverage begets media coverage: How to use publicity to get more publicity

Media coverage begets media coverage: How to use publicity to get more publicity

One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]

Knowing When You’ve Created Your Purple Cow

Knowing When You've Created Your Purple Cow

A question was presented to me today: >> If CNN does decide to interview me, or if I’m scheduled for an interview on >> any of the other cable news networks I’ve approached, I’m going to want the whole world to watch and learn about my concept. >> I need to hire someone who knows […]

Publicizing and Promoting By Helping People the People You Can Help the Most

Tactics and strategies for getting the best publicity that creates interest and sales

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

Realistic chances of success for a memoir

Tips on how to help guide an author of a self published memoir

Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]

What to do when times are tough

thirteen ways to improve your chances of surviving tough times

This question was posted to one of the discussion lists I monitor. I just brainstormed this question and here’s what came to mind. When time are tough: 1. Re-evaluate everything, top to bottom. Identify who are you best customers, your best income streams, your best products, your best services, whatever you have. Get the data […]

Free press releases services — are they really worth it?

Articler provides analysis and comparison of free news release distribution services, copywriters and publicists work and PR return on investment.

This one just caught my eye and it hit one of my hot buttons.    Some one on one of the discussion groups I participate in wrote:       Also, the company I formerly used for free press releases began charging for all releases this year.  Does anyone know of any other alternatives that are still free?   (I […]