News search engine tips and tactics for authors and publishers
Did you know that you now have access to some of the world’s most powerful online electronic clipping tools?
They are called News Search Engines. You can use them to dramatically improve your success with the media.
News search engines are specialized search engines that visit news sites from all over the Internet and use computer algorithms to select stories for inclusion. They then cluster the stories and photos into an online magazine format. As the news changes the news search engines keep you informed of the latest developments.
They allow you to search the latest news stories from hundreds to thousands of news sources. This gives you the critical business intelligence about not only what the media is covering but how they like to publish what they cover.
Some of them also allow you to create special news alerts, which send you an email message every time a news story comes out on your special topic or keywords of interest.
This is very powerful and useful technology and at least for right now, it’s free.
Let’s explore these and find out how you can use them to get more publicity for your business, for your books, and for you and your authors.
Top News Search Engines include the following:
Google News
Yahoo News
Alta Vista News
All the Web News
MSN News
Daypop
Topix.net
Not all news search engines are created equal. Some provide coverage of some areas while others don’t. Some news search engines even let you establish channels like this one, set up to reveal news from the book publishing industry for selected news services and syndicates.
Yahoo Book Publishing News of the Day
You can search and find information on a wide number of critical topics. It is up to you to identify your key words. This is a fine art because if your search words are too general you will get way too many stories each day to be useful to you.
articles, book marketing, book publicity, book publishing, copywriting, media coverage, search, search engines, search tactics