Andy Andrews asks "what's the smartest thing your dad ever did?"
Andy Andrews, camera in hand, asked a number of people “what’s the smartest thing your dad ever did?”
The answers he got were quite remark-able. In this short but incredible video, you’ll meet some truly normal people and a few well known celebrities as well.
Andy points out the value of having a mentor. Mentors do more than just offer advice. They invest in the outcome. They participate in the development personally. They make sure that some steps are taken and some expereinces and results are achieved.
We could all use and benefit from having a mentor or two. Quality advice and strong active supporters makes a whole lot of difference in a scary world filled with challenges and risk of disaster.
The real question then becomes is what do you do when you receive guidance and help from a mentor.
So the next question I wish Andy would ask of people, is this:
What the smartest thing you ever learned from your dad?
I know my dad would love to hear the answer. Even though I’m in my mid-fifites, he might be really surprised and happy to hear me share this with him.
Seth Godin teaches smart marketing, the power of storytelling, and purple cows
Seth Godin looks at the world and sees things differently than the most people. He also has a remarkable talent when it comes to communicating what he observes and concludes.
There are a whole bunch of very important and insightful statements that he makes in this video, which he gave speaking to Google in 2007. This 48 minute segment covers material from his book “All Marketers Are Liars”.
One of the crucial ideas he conveys here is that technology simply doesn’t matter as much as marketing. Smart marketing is what creates success.
Who do you tell your friends to go see? Who do you tell your colleagues to go to for help? Who do you recommend when someone needs something?
This is where you need to be.
Another question is do you deliver your messages to people who want it when they want it? This is the essence of his permission marketing.
Then the real meat of this presentation (and Seth is a vegetarian) is all about how successful marketers convince people to believe a story.
Stories convince people because they make people feel a certain way. This is the challenge of marketing — to deliver on the story.
Another idea he covers is how the goal of creating a purple cow, that amazing remark-able product, that is so incredible you share it with ten of your friends because it is just so cool.
One superb nugget he delivers is that he compare how a super successful company spends ten times the money they spend on marketing on the design of the product. The average company spends ten times the money they spend on design on marketing and advertising.
Which one is more remarkable?
I see the same thing with people who write books. In my situation, the best book is easier to achieve success with. Want to get lots of publicity? Write a good book.
Andy explains the importance of vision and commitment to the achievement of your goals
If you have never really questioned yourself about where you are going and asked yourself how committed to what you are doing you really are, then this little video may rock you to the core.
Andy Andrews is a NY Times best selling author, a world class humorist, radio and TV personality and corporate speaker. He has headlined for Joan Rivers and Kenny Rogers and has spoken at the request of four United States Presidents and the CEO’s of Fortune 500 companies around the world. He has written over 20 books, many of which are best sellers. Two are being made into movies. In Andy’s early days he was voted “comedian of the year” several years in a row by colleges around the country. He has been hailed as the modern day “Will Rogers”. At the request of the Joint Chiefs, he was recently flown by F16 to the Middle East to speak to the troops and field commanders.
There are many reasons why people like working with Andy. He has a direct, no nonsense, win/win attitude. He is personable and has an upbeat personality. He offers a steady stream of humor, helpful and provocative ideas and engaging stories about his life and the lives of people he has met or studied. He will share many compelling stories and crucial ideas about what people really need to do to achieve personal success.
You can learn a lot from Andy. he’s one of the few people I know who can make you laugh, cry and experience profound wisdom in the same breath.
Andy explains the importance of vision and commitment to the achievement of your goals by sharing the story of Hernando Cortez quest for gold and the conquest of the Incas.
Leadership expert and author John Maxwell talks about making the right decisions
John Maxwell offers insights into why the things you do today matters. In this seven minute video he talks about identifying how to choose what’s important.
