book publicity blogging blogs bloggers

Great article all about a blogger turned book author in the Montreal Gazette.   Talk about a refreshing perspective.  This article takes off like a rocket even from the healine:  Blogger thumbs nose at athletes, media.  The article highlights the web site, gets into history, tells stories and reviews the book.  The blogger’s savvy and vision was revealed.  He saved the best for the book and didn’t put everything on his blog.   The review is excellent and makes one want to get the book.  Quite a cudo for the author. 

The Register Guard profiles local Eugene Oregon resident Joaquin Ramon Herrera, who is one of 51 citizen journalists posting blogs on MTV’s Choose or Lose Web site.  Herrera’s blog, the Unapologetic Mexican (www.the­unapologeticmexican.org) offers biting commentary and a “habañero of truth” on anything political or media.  He’s an author of a children’s book. 

USA Today look at soldier blogs in a dramatic article titled Five Years Later: The Iraqi War Goes Online.   If you want to jump in all the way:  Links to soldier blogs

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Blogging in the news — insights about this week.  

Great article in the NY Times about the role blogging can play in both journalism and marketing by Saul Hansell titled “What I Learned as a Blogger for the NY Times”

LA Times looks at blooger mentality and a South by Southwest interactive conference  Best quotes and ideas to remember:  Everyone’s a maker!   Promote Yourself!  Microcelebrity.  Talk about something interesting!

Business Week article canvasses blogs for best ideas on how to talk to your kids about NY Governor Spitzers scandalous actions

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I’m beginning an in depth study of the media coverage of bloggers and blogging.  I will be seeking to identify characteristics, tactics, and the content that is needed to achieve coverage with prime media.  This is the first of what will be a weekly installment.  Lessons learned are at the end of the articles identified and discussed.

Stories identified this week: 

• Newspaper series looking to build local blog directory in The OC Register (March 7. 2008, Orange, CA) Who’s Blogging in Ladera Ranch?

• Numerous stories of live blogging real time from political reporters at state legislatures in session or in conference example Tri-City Herald covering the Washington State Legislature (March 7, 2008) 

• NBC TV News Channel 12 (March 6, 2008) Phoenix, Arizona feature about US Army Captain Brian Love blogging from Iraq and Afghanistan.  Online version links to verbatim print versions of posts on his blog. 

• Rochester Democrat and Chronicle (March 4, 2008) article titled Area teacher blogs from Iraq. 

• Knoxville News Sentinel (March 7, 2008) article Blogging gardeners connect with others talks aout a group of women gardeners who banded together to create Garden Rant in mid-2006.  “A blend of gossip, news, crusade and, yes, raw rant, it blows the cobwebs out of gardening’s mustier corners.”   

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