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If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book.

In fact, to get great publicity you really need to put the book down and simply do what you are best at.

Tell me new stories.

Give me news that I’ve never heard before.

Educate me.

Entertain me.

Make me smile. Make me laugh. Make me hungry. Make me cry. Make me afraid. Make me experience something inside. Make me angry. make me sad.

Help me.

Advise me with superb insight that makes people turn their heads and listen and realize that you are handing them a gift.

Take the mystery out of a new problem that wasn’t on everyone’s radar screen when you wrote the book.

Dazzle me with new material and fresh photos.

Make me want to do something different.

Make me so interested in you I go home and look you up and even try to call you and make an appointment to see you.

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The length of a news release doesn’t matter at all anymore. This is email. We create and transmit articles ready to go and they are used for both print (even as is), interviews (the Q & A’s are right there), and as a pitch if media decide they want more, less or even something else. It allows them the freedom of choice and they like it and respond to it.

Quality matters. Content, originality, innovation, and value to the audience matters.

We use what creative driven people bring to us and we focus on the biggest problem facing the audience they want to reach. Then we offer to solve that problem and we do our best to help the people we can help the most.

This process works and gets us more coverage in the right places than any other method I’ve ever seen used.

This is how we achieve professional branding that not only results in book sales, but in the case of people with multiple income streams, it sells everything they have to offer.

That’s how come so many experts and people with experience and mature businesses do so well with the publicity they get. Even one single sale of a consulting contract can be worth many tens of thousands of dollars.

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