August 21st, 2010 by Paul Krupin
What do you place into a news release?
If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book.
In fact, to get great publicity you really need to put the book down and simply do what you are best at.
Tell me new stories.
Give me news that I’ve never heard before.
Educate me.
Entertain me.
Make me smile. Make me laugh. Make me hungry. Make me cry. Make me afraid. Make me experience something inside. Make me angry. make me sad.
Help me.
Advise me with superb insight that makes people turn their heads and listen and realize that you are handing them a gift.
Take the mystery out of a new problem that wasn’t on everyone’s radar screen when you wrote the book.
Dazzle me with new material and fresh photos.
Make me want to do something different.
Make me so interested in you I go home and look you up and even try to call you and make an appointment to see you.
choice, content, copywriting, interviews, media coverage, News releasesShare This
June 18th, 2010 by Paul Krupin
Toilet Paper Wedding Dress Contest make the LA Times, GMA and the Today Show
Right on Sisters! Perfect Trifecta!
Congratulations to clients Sue Bain, Laurie Gawne, and Roxie Roxford - creators of www.Cheap-Chic-Weddings.com and the founders of The Annual Toilet Paper Wedding Dress Contest. The announcement for the 2010 winner got them a story in the LA Times last Friday, a Saturday morning spot on Good Morning America, and then Kathie Lee and Hoda covered the contest this morning on the Today Show!
Photos from the contest can be seen here: http://www.cheap-chic-weddings.com/wedding-contest-2010.html
What did we do that hit the media hot buttons? The news release was transmitted Thusday moning. We championed and showcased the dedication, innovation, and exquisite skill of individuals who achieve true artistic creativity and excellence. We made it easy for media to run with a ready to go story complete with galvanizing color photos. We gave the public and the audience something to smile and talk about that made them feel good, be inspired by, and experience a moment of awe and admiration.
You can see the simple news release we used here: http://www.directcontactpr.com/files/files/TPWinnerrelease2010.pdf
The release was transmitted to a custom targeted media list of fashion and women’s editors.
Here’s to you ladies!
fashion publicity, media coverage, media publicity, pr success, publicity, successShare This
April 26th, 2010 by Paul Krupin
