Seth Godin teaches smart marketing, the power of storytelling, and purple cows
Seth Godin looks at the world and sees things differently than the most people. He also has a remarkable talent when it comes to communicating what he observes and concludes.
There are a whole bunch of very important and insightful statements that he makes in this video, which he gave speaking to Google in 2007. This 48 minute segment covers material from his book “All Marketers Are Liars”.
One of the crucial ideas he conveys here is that technology simply doesn’t matter as much as marketing. Smart marketing is what creates success.
Who do you tell your friends to go see? Who do you tell your colleagues to go to for help? Who do you recommend when someone needs something?
This is where you need to be.
Another question is do you deliver your messages to people who want it when they want it? This is the essence of his permission marketing.
Then the real meat of this presentation (and Seth is a vegetarian) is all about how successful marketers convince people to believe a story.
Stories convince people because they make people feel a certain way. This is the challenge of marketing — to deliver on the story.
Another idea he covers is how the goal of creating a purple cow, that amazing remark-able product, that is so incredible you share it with ten of your friends because it is just so cool.
One superb nugget he delivers is that he compare how a super successful company spends ten times the money they spend on marketing on the design of the product. The average company spends ten times the money they spend on design on marketing and advertising.
Which one is more remarkable?
I see the same thing with people who write books. In my situation, the best book is easier to achieve success with. Want to get lots of publicity? Write a good book.
Jim Rohn is an amazing teacher. He was broke and 25 years old when he met an extraordinary man who taught him some very important and basic things. These things are life changing.
Here is a short session where he explains two very simple concepts that are crucial to making changes in your attitude and how you view what you are doing in your life and work.
1. Success is something you attract by the person you become.
2. Profits are better than wages.
Now once you hear and understand a little more about what he says about these ideas then you’ll grasp the amazing insights and power that flows from these nuggets of wisdom.
Jim Rohn describes how to become more valuable in business
Jim Rohn is a very bright, very funny, insprational and entertaining person and his ideas and recommendations will make you more valuable and hence you will be able to charge more. This wonderful three video series from Nightingale Conant explains what you have to do to yourself rather than what you have to do at work.
Part 1
Part 2
Part 3
Want more? Visit Jim Rohn . He offers a free weekly newsletter.
Andy Andrews talks about Mastering the Seven Decisions - Video on You Tube
This is one of the most important books I’ve read in a long time. Andy Andrews lived a relatively normal life until the age of nineteen, when both his parents died - his mother from cancer, his father in an automobile accident. He left college and was homeless. Penniless, he lived under the boardwalk or slept in people’s garages in Gulf Shores, Alabama. The something amazing happened. He befriended another grizzled old homeless person, who gave him a remarkable gift- a library card. Over time, he read more than two hundred biographies of great men and women searching for the answer to how they achieved success. Andy sent people letters asking for advice. “How did you overcome your worst challenge?” he’d ask. To his utter surprise, many of them they wrote back. And he saved those letters and pondered and savored the incredible life saving advice that they contained.
Guess what! There is no secret! It took several years, but Andrews finally determined that there were seven characteristics that each successful person had in common. He also found out he could teach people these remarkably powerful principles by telling witty and funny stories that deliver profound meaning. He became a stand up comedian in Las Vegas and started writing. He eventually wrote over 20 books including The Traveler’s Gift, which has now sold over a million copies and spent seventeen weeks on the New York Times best sellers list.
His new book is Mastering the Seven Decisions That Determine Personal Success , a companion book The The Traveler’s Gift. Andrews shares the very best of what he’s learned about how each one of us can achieve success and what it takes to make the crucial basics stick. It’s a roadmap to correct personal behavior that contains lots of helpful guidance for people at with problems at home, at work, and at play.
Andy Andrews believes that each one of us has the ability to change the world. He’s learned that even when you have nothing, every choice you make matters. Even more important, every choice you do not make matters just as much.
Andy is a believer in what is known as The Butterfly Effect. Even the smallest tiny action can have dramatic consequences. The flap of a butterfly’s wings, is inexplicably intertwined with the birth of a hurricane around the world.
Even the smallest things we do can have a tremendous impact on the world.
Andy is the first to point out that the seven principles, at first blush, don’t seem very profound. “They can have impact once you really grasp how they’ve been used by other people. Then they become an amazing key to releasing incredible personal power that allows you to explore the world of opportunity that surrounds all of us.”
The point of this is simple: Learn the Seven Decisions. They work every time.
Bob Proctor on Larry King Live talking on The Secret
Bob Proctor is one of the incredible people who was featured in the book The Secret by Rhonda Byrne. This five minute segment is one of interviews conducted by Larry King. I enjoyed watching Larry quickly take control of a live caller in who asked to go a direction he didn’t want to go. Here they tackle some of the important elements of the power of choice in our every day lives.
Dr. Joe Vitale describes his secret of being more productive
I’ve done a lot of work with Joe Vitale and he’s one of the most remarkable people I’ve ever had the pleasure of working with. He is incredibly productive and offers insights into doing things that matter well and effectively so you can be successful and profitable especially when you are helping others. In this superbly simple lesson he describes his secret of productivity.
The bottom line is that if you snooze, you lose! When an idea occurs to you, act on it.
