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What is personal development?

In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. You can be maximally effective in attracting media attention when you offer something that represents your best.

So I am constantly asking my clients to tell me what they can do or say that will help the people they can help the most.

When you give people your best, people will give you attention. They will respect what you say or offer. This is one of the most important rules of getting publicity. Be your best. Offer your best. Give your best. Entertain, educate, advise, help, do the very best you can.

And pack these golden nuggets of wisdom that you can offer into a news release of about 250 words or less so that you can communicate your best in ten to thirty seconds.

Okay, it’s not that easy to do, but if you focus on personal development, you’ll understand what I mean. This is a very powerful and important tactic. This is what lies at the core of the problem solving tips article or the talk show interview.

It’s worth the time and effort it takes to develop yourself personally and professionally.

It takes guts and time and effort. You also have to look inward and acknowledge your strengths and weaknesses.

You also need to decide to do something to better yourself. This is a choice. You choose to improve. You act to improve. You get better.

Of course, the alternative is to do nothing, and stay the way you are.

When you develop yourself you improve how you behave with other people. You communicate better. You deliver better advice, information, problem solving analysis, and you also learn to be more useful and more effective in a wider range of situations.

This makes you versatile and capable. People listen. They act upon your advice. They learn to trust you. This is what expertise and a track record of successful performance brings to you.

This is what comes from personal development.

Media are attracted to confidence, energy, exuberence, and they know quality when they see it. This is why personal development is so important to your ability to get publicity.

This video packs a lot of punch in a very short period of time. Brian Tracy, Zig Ziglar, Les Brown, Jeffrey Gitomer, Jim Rohn, talk about what it is you need to know to improve yourself.

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Andy Andrews, camera in hand, asked a number of people “what’s the smartest thing your dad ever did?”

The answers he got were quite remark-able. In this short but incredible video, you’ll meet some truly normal people and a few well known celebrities as well.

Andy points out the value of having a mentor. Mentors do more than just offer advice. They invest in the outcome. They participate in the development personally. They make sure that some steps are taken and some expereinces and results are achieved.

We could all use and benefit from having a mentor or two. Quality advice and strong active supporters makes a whole lot of difference in a scary world filled with challenges and risk of disaster.

The real question then becomes is what do you do when you receive guidance and help from a mentor.

So the next question I wish Andy would ask of people, is this:

What the smartest thing you ever learned from your dad?

I know my dad would love to hear the answer. Even though I’m in my mid-fifites, he might be really surprised and happy to hear me share this with him.

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If you have never really questioned yourself about where you are going and asked yourself how committed to what you are doing you really are, then this little video may rock you to the core.

Andy Andrews is a NY Times best selling author, a world class humorist, radio and TV personality and corporate speaker. He has headlined for Joan Rivers and Kenny Rogers and has spoken at the request of four United States Presidents and the CEO’s of Fortune 500 companies around the world. He has written over 20 books, many of which are best sellers. Two are being made into movies. In Andy’s early days he was voted “comedian of the year” several years in a row by colleges around the country. He has been hailed as the modern day “Will Rogers”. At the request of the Joint Chiefs, he was recently flown by F16 to the Middle East to speak to the troops and field commanders.

There are many reasons why people like working with Andy. He has a direct, no nonsense, win/win attitude. He is personable and has an upbeat personality. He offers a steady stream of humor, helpful and provocative ideas and engaging stories about his life and the lives of people he has met or studied. He will share many compelling stories and crucial ideas about what people really need to do to achieve personal success.

You can learn a lot from Andy. he’s one of the few people I know who can make you laugh, cry and experience profound wisdom in the same breath.

Andy Andrews new book new book Mastering the Seven Decisions That Determine Personal Success may be one of the most important books you read.

Andy explains the importance of vision and commitment to the achievement of your goals by sharing the story of Hernando Cortez quest for gold and the conquest of the Incas.

The next time you embark on a goal — remember to

Burn The Boats!

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Jim Rohn is an amazing teacher. He was broke and 25 years old when he met an extraordinary man who taught him some very important and basic things. These things are life changing.

Here is a short session where he explains two very simple concepts that are crucial to making changes in your attitude and how you view what you are doing in your life and work.

1. Success is something you attract by the person you become.

2. Profits are better than wages.

Now once you hear and understand a little more about what he says about these ideas then you’ll grasp the amazing insights and power that flows from these nuggets of wisdom.

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