What happened to books before, during and after the development of the Gutenberg Press.
The Seven Powers of Book Printing
What happened to books before, during and after the development of the Gutenberg Press. This wonderful video provides you with a perspective that should make any author or publisher think twice before finalizing their creative work.
http://www.youtube.com/v/g6Hr1P3F-M4
How do you write something that will sell?
Rewrite, rewrite, rewrite.
How do you know when you are done? When one prospect after another picks up and doesn’t let go.
Seth Godin teaches smart marketing, the power of storytelling, and purple cows
Seth Godin looks at the world and sees things differently than the most people. He also has a remarkable talent when it comes to communicating what he observes and concludes.
There are a whole bunch of very important and insightful statements that he makes in this video, which he gave speaking to Google in 2007. This 48 minute segment covers material from his book “All Marketers Are Liars”.
One of the crucial ideas he conveys here is that technology simply doesn’t matter as much as marketing. Smart marketing is what creates success.
Who do you tell your friends to go see? Who do you tell your colleagues to go to for help? Who do you recommend when someone needs something?
This is where you need to be.
Another question is do you deliver your messages to people who want it when they want it? This is the essence of his permission marketing.
Then the real meat of this presentation (and Seth is a vegetarian) is all about how successful marketers convince people to believe a story.
Stories convince people because they make people feel a certain way. This is the challenge of marketing — to deliver on the story.
Another idea he covers is how the goal of creating a purple cow, that amazing remark-able product, that is so incredible you share it with ten of your friends because it is just so cool.
One superb nugget he delivers is that he compare how a super successful company spends ten times the money they spend on marketing on the design of the product. The average company spends ten times the money they spend on design on marketing and advertising.
Which one is more remarkable?
I see the same thing with people who write books. In my situation, the best book is easier to achieve success with. Want to get lots of publicity? Write a good book.
How do you create something remark-able? Seth Godin talk on creating remarkable products.
The incredible Seth Godin talks about sliced bread and other marketing ideas in this amazing 18 minute You Tube video posted by the TED Ideas Worth Spreading.
Can you get your ideas to spread? How do you do that? What do you say and to whom? Where? You can also read my own thoughts and a process I describe on how to develop and create something ‘remark-able’ (e.g., worth talking about) in my article The Magic of Business (published as Chapter 27 in in Elite Books Einstein’s Business (Jan 2007) . Here is the link to a pdf file of the same article. By the way, the picture at the beginning of the chapter/article is me standing in front of a famous picture at the Museum of Natural History in New York City. My kids think this is proof of reincarnation. See the wrinkles? Same place!
The key to marketing effectively is to create something that certain people just really really like, and figure out where they are and how to talk to them. Pretty simple to say. very hard to do. But it’s a goal that you can describe in a phrase and that’s a big start.
Best quote in this video is when he points up to his presentation slide and says “That’s Soap Lake in Washington. If that’s nowhere, Soap Lake is right in the middle of it.” Followed by audience laughter…
