Seth Godin explains his theory on flipping the sales funnel
Seth Godin explains his theory on flipping the funnel. This is a very important strategic choice you make. Seth says you need to make sure your product customers act as a megaphone and tell the people they meet all about you and the story experience they had with you. He encourages you to do all sorts of things to make it really easy for your clients to do this.
Jeff Slutsky, author of Street Smart Marketing, describes how to improve sales success by asking questions
Jeff Slutsky, author of Street Smart Marketing, is not only educational, but he is hilarious. His stand up and go for it tactics are based on years of experience in retail.
What a hoot! He’s a great salesman and a great teacher.
In this wonderful short video, he explains and drives home one of the most valuable things a sales person can do. Look at how you can improve sales success and the dollar value of a sale by focusing intensely on serving the clients needs, wants and desires.
Now in the world of targeted PR that I operate in, there are several really basic questions that I ask my clients which I use to help identify the right market, the right media and then the right message. For example, think about who your customers are. Then ask yourself “what do they read, watch or listen to, especially when they are in the mood to buy what you are selling?” This is how we target the right markets and the right media. The next key questions is “how can you help the people you can help the most?”
Then you can develop the best topic and the key talking points for an interview or a problem solving tips article.
Brian Tracy on Achieving Goals and Making a Difference
I have a lot of books on my shelf by Brian Tracy. He is a fascinating and awe inspiring teacher and his ideas on personal and professional development are very readily implemented with great benefit.
It’s not very often that you can find something so short and sweet that you can take it home in your pocket and bank the benefits immediately. But these two little videos do just that. They will help you make a significant difference in what happens to you not just today, but for the rest of your life.
This first one describes how to identify and select the most important goal in your life.
This second one describes the single most important word you’ll ever need when achieving goals.
