Incredible book publicity & promotion innovation demonstrated on the NYC Subway
Hats off to The Book Bench and the Book Department at the New Yorker for a great snapshot of a truly innovative approach to book promotion.
Timely topic, Great energy and enthusiasm, and almost free! (cost of a subway token!)
http://www.newyorker.com/online/blogs/books/2009/12/1000-words-diy.html
Do note that they are asking for more picture tells a thousand word book related photo submissions at the web site.
We need to ask for a follow up to see if the author gets a NYC publisher!
book promotion, book publicity, innovation, photography
book publicity, marketing, innovation, book publishing, book marketing, selling, intelligence, publicity success, publicity stunts, promotion, return on investment