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Getting more publicity in newspapers means going beyond the book pages

Strategies and tactics for getting beyond the book review pages

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

How do you get book reviewers to look at your book?

An analysis of the ways to get more book reviews

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

Overcoming the Self-Publishing Stigma

Overcoming the Self-Publishing Stigma

Who publishes the book rarely matters. If a media person or a book reviewer wants to give you an excuse to reject a book presented they will say one of three things: 1. I don’t review self published books 2. I need a local news angle 3. Or simply, it’s not right for my audience. […]

Paying for Book Reviews – Is it worth it?

Paying for book reviews - costs compared to normal book publicity

Discussion of the new program to charge $149 for book reviews at Publishers Weekly. One person asked “Is it worth it?” I write lots of news releases and send them out to lots of media and one of the primary goals for each and every one of my book author clients is to get their […]

Book reviews VS. Feature Stories – Which Sells More?

Book Reviews VS. Feature Stories - Which Sells More?

I personally don’t believe that book reviews sell as many books as do feature stories. Yes, they have a role to play, but it’s actually a very limited role. The real gains are to be made with galvanizing feature stories. The key to understanding this is that book reviews tend to simply show and tell […]

Getting book reviews can be hard even with a really good book

Getting book reviews can be hard even with a really good book

Client had me send out a news release for a crime fiction mystery novel. The news release was transmitted on Feb 16 and produced 50 requests for review copies in four days. It’s now April (three months later) and he has received exactly three reviews. Those reviews were all quite favorable. But the client wonders, […]

What Really Happens When You Send Out a News Release?

What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Getting Books Reviewed (Favorably) and Getting Media Coverage That Sells Books

Book Publicity Strategies for Getting More Media Coverage That Sells Books

I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]

Getting Publicity for Children’s Books

Tactics and strategies for publicizing and promoting children's books

Using other people’s opt-in email lists to try to sell a children’s book won’t make you any friends. Marketing and publicizing this way has not proven to be very effective. On the other hand, you can create a children’s book news release and send it to the right media. I can tell you from experience […]

Getting Book Reviews – Submission Guidelines for 21 Top Book Reviewers

Getting Book Reviews - Submission Guidelines

I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]