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Publicity success story – Self-published author makes the Wall Street Journal

Self-published author makes the Wall Street Journal

Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]

Maximize Your Publicity ROI: The Key Questions for a Galvanizing Media Response

Identify and develop the best core content when writing a news release to maximize media response and interest

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]

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Self publishing and book publicity helps save a life

Book reviewer shares story about how her review of a book helped save her daughters life

This is so unusual I want to share. I was asked to write and transmit a news release in early December 2010 for the authors of the self-published book Asthma, Allergies Children: A Parents Guide. We received review copy requests from a few dozen media and about of them were from bloggers. The author obliged […]

Getting more publicity in newspapers means going beyond the book pages

Strategies and tactics for getting beyond the book review pages

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

How do you get book reviewers to look at your book?

An analysis of the ways to get more book reviews

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

Overcoming the Self-Publishing Stigma

Overcoming the Self-Publishing Stigma

Who publishes the book rarely matters. If a media person or a book reviewer wants to give you an excuse to reject a book presented they will say one of three things: 1. I don’t review self published books 2. I need a local news angle 3. Or simply, it’s not right for my audience. […]

Paying for Book Reviews – Is it worth it?

Paying for book reviews - costs compared to normal book publicity

Discussion of the new program to charge $149 for book reviews at Publishers Weekly. One person asked “Is it worth it?” I write lots of news releases and send them out to lots of media and one of the primary goals for each and every one of my book author clients is to get their […]

Book reviews VS. Feature Stories – Which Sells More?

Book Reviews VS. Feature Stories - Which Sells More?

I personally don’t believe that book reviews sell as many books as do feature stories. Yes, they have a role to play, but it’s actually a very limited role. The real gains are to be made with galvanizing feature stories. The key to understanding this is that book reviews tend to simply show and tell […]

Getting book reviews can be hard even with a really good book

Getting book reviews can be hard even with a really good book

Client had me send out a news release for a crime fiction mystery novel. The news release was transmitted on Feb 16 and produced 50 requests for review copies in four days. It’s now April (three months later) and he has received exactly three reviews. Those reviews were all quite favorable. But the client wonders, […]

Book Publicity for Fiction Writers

22 Questions for Fiction Writers to Answer and Use to Get More Book Publicity One core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with […]