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How Important is a News Release?

What a news release does and why they are so important

How Important is a News Release? A news release is the key deliverable for those seeking publicity (much like a résumé is for job seekers, or a contract is for contract seekers). If a news release works you can get an article in a newspaper, an interview on radio or TV and information about you […]

The length of a news release doesn’t matter anymore.

The length of a news release doesn’t matter at all anymore. This is email. We create and transmit articles ready to go and they are used for both print (even as is), interviews (the Q & A’s are right there), and as a pitch if media decide they want more, less or even something else. […]

Actions to help people will get you more publicity

Best professional branding publicity comes from problem solving tips articles and advice

This is one of the most common suggestions I have for people who seek publicity. Help the people you can help the most. When you write a news release the best professional branding will come when you ask media to publish something that helps people and show them you can really do it well. You […]

Google’s First Press Release

Google's First Press Release June 7, 1999

Google’s First Press Release I was reading blogs this morning, skimming across media websites after enjoying the morning off. Look what I found by way of PRNewser at Media Bistro! It’s Google’s first press release! Dated June 7, 1999. http://www.google.com/press/pressrel/pressrelease1.html

Differences between marketing, advertising and PR

Discussion of the differences between marketing, PR and advertising

Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]

Free Book Publicity Podcast – Are News Releases Effective for Marketing Your Book?

Are News Releases Effective for Marketing Your Book? You betcha!

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

Publicity Planning for Fall of 2009

Publicity Planning for Fall of 2009

If you want to get more publicity, then you need to look ahead and identify the opportunities that will be coming your way. So get out your calendar and think about what sort of article you’d like to see come out in the months ahead. Identify the holiday or date or season that allows you […]

Article comment – Social media marketing sucks… if you do it wrong

Why social media marketing sucks and what to do about it

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Getting Book Reviews – Submission Guidelines for 21 Top Book Reviewers

Getting Book Reviews - Submission Guidelines

I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]

Seven Key Types of Attention Grabbing Headlines, Email Subject Lines, and Tweets

Seven Key Types of Attention Grabbing Headlines, Email Subject Lines, and Tweets

I am constantly identifying micro-content that grabs attention. In a world where people have adult ADD (attention deficit disorder), getting their attention is an ever increasing challenge. What is interesting is that if you study the mini-messages that work, you begin to see that there are special characteristics that fall into a small but important […]