January 15th, 2009 by Paul Krupin
Knowing When You've Created Your Purple Cow
A question was presented to me today: >> If CNN does decide to interview me, or if I’m scheduled for an interview on >> any of the other cable news networks I’ve approached, I’m going to want the whole world to watch and learn about my concept. >> I need to hire someone who knows […]
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
July 6th, 2008 by Paul Krupin
blog media coverage begets blog media coverage for new autism book
I wrote and transmitted a very special news release for Karen Simmons, author and executive Director of the national organization Autism Today. The news release was transmitted on the morning of Thursday July 3, 2008. The goal is to get art created by people with autism for a new book, the second in a series. […]
May 23rd, 2008 by Paul Krupin
Book publicity, event publicity, and product publicity success stories this week
I love it when clients are happy, especially when we produce publicity sucess for them. This week was incredibly busy, sending out news releases, responding to media requests for review copies, product samples and interviews. Andy Andrews, author of the NY Times Best Seller The Traveler’s Gift, was in Salt Lake City doing an event […]