January 2nd, 2013 by Paul Krupin
Discusses active vs. passive methods of delivering a news release
When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]
August 30th, 2012 by Paul Krupin
How do you get the best publicity & media coverage? You go one on one with a single media person. Identify your media target. Buy the latest journal. Get online, Tear apart the latest edition. Learn and understand what they publish (or produce). Identify where you want to be. Identify the media person you need […]
October 23rd, 2010 by Paul Krupin
Malcolm Gladwell on Social Media
Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]
July 10th, 2010 by Paul Krupin
Book marketing case study of book marketing success by a self published author
I love this. Here’s a story that illustrates one of my primary rules for getting publicity. Take a look at The NY Times July 9, 2010 feature story about self published author Randy Kearse selling over 14,000 books by himself on the subways of New York City This story illustrates The DPAA+H Rule. The story […]
June 18th, 2010 by Paul Krupin
Toilet Paper Wedding Dress Contest make the LA Times, GMA and the Today Show
Right on Sisters! Perfect Trifecta! Congratulations to clients Sue Bain, Laurie Gawne, and Roxie Roxford – creators of www.Cheap-Chic-Weddings.com and the founders of The Annual Toilet Paper Wedding Dress Contest. The announcement for the 2010 winner got them a story in the LA Times last Friday, a Saturday morning spot on Good Morning America, and […]
October 13th, 2009 by Paul Krupin
A Truly Noteworthy Book Marketing Plan
If you’ve written a book and are embarking on doing some marketing, then it’s absolutely crucial that you create a custom tailored marketing plan. Learn from the best. Here is a glimpse of what one particularly noteworthy book marketing plan looks like at one of the top book publishing firms in the country, courtesy of […]
October 8th, 2009 by Paul Krupin
Action plan for turning passive reading into active maximum enjoyment
Read a book. To get from passive knowledge to active maximum enjoyment and real tangible benefits you need to do more than just read. Take notes while you read. Underline ideas that you like. Highlight the things you’d like to make happen. After reading, review the notes. Think about each and every underlined passage. Now […]
May 23rd, 2009 by Paul Krupin
Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award
Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]
May 2nd, 2009 by Paul Krupin
Romance author documents the income she actually received from a NY Times best seller
Here’s an excellent report from author Lynn Viehl’s experience and income with a mass market publisher for the book Twilight Fall which broke through to the NY Times best seller list. She calls herself in the “Top 20â€. It was originally posted April 17 at the Genreality blog which receives contributions from a number of […]
February 22nd, 2009 by Paul Krupin
Guidance to a novice self publisher about writing a news release
A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]