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Quick advice for experts and professionals on how to maximize publicity and media coverage

Quick advice for experts and professionals on how to maximize publicity and media coverage

You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]

How Important is a News Release?

What a news release does and why they are so important

How Important is a News Release? A news release is the key deliverable for those seeking publicity (much like a résumé is for job seekers, or a contract is for contract seekers). If a news release works you can get an article in a newspaper, an interview on radio or TV and information about you […]

Getting Book Reviews – Submission Guidelines for 21 Top Book Reviewers

Getting Book Reviews - Submission Guidelines

I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]

Getting Publicity & Making the Most of Book Expo America (BEA)

Tactics for getting publicity and making the most of the Book Expo America (BEA)

Getting Publicity & Making the Most of Book Expo America (BEA) I won’t be at BEA this year, opting to stay home, work with clients (oh yeah, and go fishing for walleye on the Columbia River). Many of you may want to hear my personal observations about working with the press at BEA. If you […]

Why book reviews news releases don’t work

Why book reviews news releases don't work

OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]

Media coverage begets media coverage: How to use publicity to get more publicity

Media coverage begets media coverage: How to use publicity to get more publicity

One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]

Event Publicity – Targeted PR Tactics that Work

Event Publicity – Targeted PR Tactics that Work

Getting publicity for a local event is a pretty straight forward project. It’s just that the devil is in the details. A custom targeted publicity campaign to your local media can get you coverage in the newspapers, and on radio and TV before, during and after your event if you recognize the opportunities and provide […]