June 22nd, 2012 by Paul Krupin
Kickstarter Success Story
One of my newest clients is Ms. Erin Faulk, who just conducted a successful Kickstarter campaign. She raised more than $24,000 to fund an independent film adventure where she goes cross country, meets, interviews, and films 140 “characters” she only knew previously through Twitter. The PR campaign resulted in numerous articles and radio and TV […]
October 23rd, 2010 by Paul Krupin
Malcolm Gladwell on Social Media
Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]
August 20th, 2009 by Paul Krupin
Response to the Social Media Bandwagon Phenomenon
One person on the publishing and promoting list at Yahoo posted the following message: > “For any of those that are still questioning the importance and/or value of Social Media, check out the stats in this video…” > http://www.youtube.com/watch?v=sIFYPQjYhv8 Another person responded: > “Those who pooh-pooh it are going to be the ones running to […]
June 24th, 2009 by Paul Krupin
Why social media marketing sucks and what to do about it
Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]
June 2nd, 2009 by Paul Krupin
Seven Key Types of Attention Grabbing Headlines, Email Subject Lines, and Tweets
I am constantly identifying micro-content that grabs attention. In a world where people have adult ADD (attention deficit disorder), getting their attention is an ever increasing challenge. What is interesting is that if you study the mini-messages that work, you begin to see that there are special characteristics that fall into a small but important […]
May 1st, 2009 by Paul Krupin
More Discussion and Analysis of That Pesky Twitter ROI Question
My post yesterday triggered a lot of discussion including worried cries from lots of Twitter afficianodos. Sorry, I didn’t want to dampen your enthusiasm or blind devotion. It’s that pesky ROI question that I’m wanting to focus on specifically and strategically. If you are getting ROI and it’s worth your while, then keep doing it. […]
April 29th, 2009 by Paul Krupin
Commentary and analysis of using Twitter for marketing and PR
People are asking lots of questions about using Twitter, particularly as a marketing tool and as a tool for PR. The biggest challenge I see about using Twitter as a marketing tool is trying to get an answer to the following question: What ROI am I going to get out using Twitter and why? The […]
January 23rd, 2009 by Paul Krupin
President Obama knows the real secret of publicity and marketing success
Connecting in a caring way. You can write an email. You can write an article. You can write a news release. You can create a script for an interview. You can now send it out and try to get people to pay attention to you. You can post it on web sites and make it […]
January 16th, 2009 by Paul Krupin
Trying to figure out how to use Twitter for marketing
I’m studying more and more about social marketing. I still can’t figure out how to use Twitter for marketing. Oh well. If you figure out how to use Twitter for marketing, please help me learn what I need to know. Tips welcome. Twitter isn’t a total loss. I was able to start a list of […]