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Dilbert on Writing Press Releases

Dilbert on Writing Press Releases http://dilbert.com/2010-04-23 Can you handle the stress?

Getting Books Reviewed (Favorably) and Getting Media Coverage That Sells Books

Book Publicity Strategies for Getting More Media Coverage That Sells Books

I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]

Getting Book Reviews – Submission Guidelines for 21 Top Book Reviewers

Getting Book Reviews - Submission Guidelines

I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]

Why book reviews news releases don’t work

Why book reviews news releases don't work

OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]

What is a News Release? Really!

What is a News Release? Really!

So much confusion over this simple question. Here’s my definition of a news release: A written proposal: – containing a request for media coverage – and/or an offer to provide media the content needed to achieve that end. A news release is either sent directly to media decision makers directly (e.g., by fax, email, street […]

Boiler Plate for a News Release

Guidance to a novice self publisher about writing a news release

A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]

The book publicity client who wouldn’t play with me

describes a problem client situation over the writing of a news release

A prospective client sent me four copies of his book and asked me to help him get publicity. It sounded like a good project with a professional author having written on a subject that would help lots of people in their relationships with others on the playground of life. I agreed to work with him […]

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The worst news release you ever saw. Extreme copywriting mistakes illustrated.

The worst news release you ever saw. Extreme copywriting mistakes illustrated.

Oh the mistakes people make when they write a news release. The copywriting errors I see every day as a publicist and a copywriter are plentiful. It can be costly to those who send news releases that contain copywriting errors since all the copywriting efforts and the cost of conducting the publicity outreach produce absolutely […]