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What is personal development? How does personal development relate to getting publicity?

What is personal development? How does personal development relate to getting publicity?

What is personal development?

In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. You can be maximally effective in attracting media attention when you offer something that represents your best.

So I am constantly asking my clients to tell me what they can do or say that will help the people they can help the most.

When you give people your best, people will give you attention. They will respect what you say or offer. This is one of the most important rules of getting publicity. Be your best. Offer your best. Give your best. Entertain, educate, advise, help, do the very best you can.

And pack these golden nuggets of wisdom that you can offer into a news release of about 250 words or less so that you can communicate your best in ten to thirty seconds.

Okay, it’s not that easy to do, but if you focus on personal development, you’ll understand what I mean. This is a very powerful and important tactic. This is what lies at the core of the problem solving tips article or the talk show interview.

It’s worth the time and effort it takes to develop yourself personally and professionally.

It takes guts and time and effort. You also have to look inward and acknowledge your strengths and weaknesses.

You also need to decide to do something to better yourself. This is a choice. You choose to improve. You act to improve. You get better.

Of course, the alternative is to do nothing, and stay the way you are.

When you develop yourself you improve how you behave with other people. You communicate better. You deliver better advice, information, problem solving analysis, and you also learn to be more useful and more effective in a wider range of situations.

This makes you versatile and capable. People listen. They act upon your advice. They learn to trust you. This is what expertise and a track record of successful performance brings to you.

This is what comes from personal development.

Media are attracted to confidence, energy, exuberence, and they know quality when they see it. This is why personal development is so important to your ability to get publicity.

This video packs a lot of punch in a very short period of time. Brian Tracy, Zig Ziglar, Les Brown, Jeffrey Gitomer, Jim Rohn, talk about what it is you need to know to improve yourself.