Paul Krupin's Trash Proof Marketing and Publicity Blog

Cudo’s to the folks who are bringing you the news about the latest bigfoot discovery.

I don’t know whether it’s true or not, but who cares! They garnered worldwide publicity by just saying that they have brought in the hairy legs of a bigfoot whatever it is.

And people all over the world are lovin’ every minute of it.

Look at this CNET article, The Bigfoot press conference and the art of selling a website.

This is just a glimpse of the tip of the iceberg of articles that have been written.

The best part of this publicity coup, is that they put their business system and the official Search for Bigfoot website in perfect working order before telling the media a whopper of a bigfoot yarn.

They managed to pull it all off in grand style with fun and flair.

Of course, it’s got all the right elements I’ve written about in many of my articles and books:

D = Dramatic

P = Personal

A + A = achievement in the face of adversity

H = Humor.

According to the CNET article, when asked the key question, they replied honestly. “We’re in it for the money”.

Bravo!

Real Honest to Goodness Integrity.

Now if only our elected officials and candidates can show us that they’ve got the same character.