Incredible book publicity & promotion innovation demonstrated on the NYC Subway
December 17th, 2009 by Paul Krupin
Incredible book publicity & promotion innovation demonstrated on the NYC Subway
Hats off to The Book Bench and the Book Department at the New Yorker for a great snapshot of a truly innovative approach to book promotion.
Timely topic, Great energy and enthusiasm, and almost free! (cost of a subway token!)
http://www.newyorker.com/online/blogs/books/2009/12/1000-words-diy.html
Do note that they are asking for more picture tells a thousand word book related photo submissions at the web site.
We need to ask for a follow up to see if the author gets a NYC publisher!
book marketing, book publicity, book publishing, innovation, intelligence, marketing, promotion, publicity stunts, publicity success, return on investment, selling