Paul Krupin's Trash Proof Marketing and Publicity Blog

Is personalized search a sleeping giant that has just awakened?

Read Danny Sullivan’s post at SEO Land from Dec 7 and then go and try a few searches yourself and you decide if the search world just shifted beneath us.

http://searchengineland.com/googles-personalized-results-the-new-normal-31290

He does say that making a good impression, content, titles, and descriptions are still important. But this is only relevant for the most part once people click on the link and get to a landing page.

But his article indicates that top placement is now variable and the algorithms used will produce results based on the prior users search history.

This is pretty important to many of us. The science, psychology and art of micro-communications persuasion just got more demanding.