Publicity Planning – Look ahead and pay attention to lead times
Pay attention to lead time and start working on publicity well in advance of holidays and calendar events:
It’s August 23, 2010
Labor Day is two weeks away
Salami Day is Sept 7 this year
Rosh hashanah is Sept 9
Patriot Day (9/11 day) is two and a half weeks away
Grandparents Day is Sept 12
International Chocolate Day is Sept 13
Columbus Day is two months away
Fall is four weeks away
Halloween is two months away
Thanksgiving is three months away
Christmas is four months away
Plan ahead and pay close attention to media lead times.
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Blogs, Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
Free media calendar available at http://www.directcontactpr.com/files/files/Publicityplan2010.pdf
action planning, lead time, media campaign, taking action, targeting media, timing