Paul Krupin's Trash Proof Marketing and Publicity Blog

This is so unusual I want to share.

I was asked to write and transmit a news release in early December 2010 for the authors of the self-published book Asthma, Allergies Children: A Parents Guide.

We received review copy requests from a few dozen media and about of them were from bloggers. The author obliged every request without question.

Here’s a copy of the email string that I received today from one of the bloggers who received one of the review copies. It’s pretty self-explanatory.

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From: Henry Ehrlich [mailto:henryde@earthlink.net]
Sent: Thursday, January 13, 2011 10:28 PM
To: Paul Krupin
Subject: Fwd: Many thanks

Today, I received the following email from one of the authors:

Thought this would interest you. First of its kind. You deserve credit.

Henry

Begin forwarded message:

From: Simply Stacie
Date: January 13, 2011 8:10:10 PM EST
Cc: Henry Ehrlich
Subject: Re: Many thanks

Hello Dr. Ehrlich,

Several weeks ago…you sent a thank you email to me for my comments about your book. In turn, I am sending you and your co-authors my most sincere thank you for helping me save my daughter’s life. Our daughter is 4 years old and has respiratory problems since birth (born with pneumonia). Anytime she had a cold/virus she would have severe asthma symptoms and though numerous tests showed that even when she “appeared” well she still had inflammation we thought that we were experiencing the worst of it. Last week, we were taking a family bike ride to the park when she began to cough and couldn’t stop. We asked her what was wrong and she was only talking in a whisper and continued to cough horribly. From information that I had read in your book, we knew something wasn’t right so we immediately went home to get her started on a nebulizer treatment….as we did the next coughing fit she turned blue and couldn’t speak to us. We called 911 and emergency treatment was given as she was having a “severe asthma attack.” To be honest, I am not sure that I would have realized what was happening and acted so quickly if I had not read your book. I never dreamed that asthma could “change” so suddenly and happen when she was sick with a virus. I hope that you don’t mind my sharing this with you but it seemed appropriate that you should know how grateful my family is for this book.

Your review is scheduled to go live soon on our blog and I will send you the direct link.

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As of today, the review has not yet been posted to her blog, but I was given permission to share the story.

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