Getting more publicity: The three key questions a news release answer
I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste.
If you want your news release to be maximally effective, it has to answer the primary questions for the media:
1. How many people in my audience are going to be interested in this?
2. What’s in it for my audience?
3. How easy is it for me to use this information (e,g., how much does it cost me to do this?)
Then it must present your proposed story, the facts needed to support and flesh out the story, your ideas, advice, or comments, your skills, experience, credentials and accomplishments in terms of that objective.
You have to offer media everything they need to run with the story using you and the resources you’ve arrayed if you are to meet their needs in today’s fast paced environment and the ever changing technologies we get to utilize.
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