News Releases Are Not Advertisements
September 8th, 2011 by Paul Krupin
News Releases Are Not Advertisements
Perhaps the very worst part of my job is trying oh so hard to teach people who are remarkable marketers that a news release is not a chance to sell. It’s single purpose is to persuade a media person to give you news coverage. They get very angry and feel abused and insulted when we try to get the to sell product instead of persuade them to share good solid reliable helpful information. Editors do re-write all the time, however, to be successful quickly and maximally, you can’t insert words that require them to take the undesirable action, which is to grab the red pen.
action planning, advertising, copywriting, media campaign, media coverage, news releases, publicity, Uncategorized, writing news releases