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Paul Krupin's Trash Proof Marketing and Publicity Blog

Whatever you can afford publicity

Times are tough and in the spirit of the season, I’m going to offer a special new “whatever you can afford” publicity outreach option.

You name your budget and I’ll advise you, work with you, and still do the maximum custom targeted outreach I can possibly do.

If you create a draft news release using examples of successful news releases and my 3 I technique (Identify a Success, Imitate it, Innovate with Your Own Information), you can reduce or even eliminate the copy writing costs and we’ll devote your budget to the maximum number of media on your custom targeted list.

You send me a copy of the book or a pdf file and I’ll send you just the right personal guidance and several examples of successful news releases in your genre. Then you create a draft that contains all the key elements of the examples you see. You send me your best draft.

The 3 I technique works because when you create something for yourself that matches and is guided by a proven success, you match the editorial style and readership interests on the first draft. Then you polish it.

You’ll also need to send me a book cover jpeg and an author photo and short bio since we transmit using email html. One link goes back to your website.

We’ll calculate how many media at roughly 10 cents per media, so 1,000 media will cost $100.

We can aim at book reviewers, the right media by subject, localize for an event or local feature story, or talk shows on radio or TV. It’s up to you. I’ll target the media that will serve your best interests.

You decide on your budget and give you the maximum custom targeted outreach that can be done for whatever you can afford.

Gift certificates available for Christmas! Perfect gift for the newly published author. You will also receive a toolbox with lots of strategic guidance and a copy of my book so you’ll learn a lot along the way.

Send me an email if you’d like more information! Brief me in and let me give you some new ideas on how to help get you more publicity anytime.

My goal is that you’ll be surprised and happy with whatever you choose.

Please feel free to share this with anyone you know who could benefit from this help.

Happy Holidays everyone. Stay safe!

Posted on Friday, December 2nd, 2011 at 11:38 am In