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Review of Brand Rituals by Zain Raj

Book Review: Brand Rituals by Zain Raj

Brand Rituals by Zain Raj offers a unique and deep look at the psychology and process of branding.

His unique “New Value Equation” and the role of differentiated value drivers in particular, is of immense value and importance to businesses everywhere, especially in tough economic times. His ideas on going from experience to routine to ritual are superb. He just makes it so simple and clear that the goal of branding is to ensure that the customer wants more again, and again, and again.

Posted on Sunday, May 20th, 2012 at 1:02 pm In
book reviews, branding